Agentin AI

What do they actually do

Agentin AI builds software agents that automate quote-to-cash workflows across enterprise systems. Today, the product connects CRM and ERP tools—specifically Salesforce with SAP and NetSuite—to move data and take actions such as creating orders from contracts, validating SKUs and pricing, running availability-to-promise checks, and reconciling payments to invoices so teams do less manual entry and fewer cleanups (Agentin website).

The company positions this as a way to reduce errors and shorten cycle times by making the systems talk to each other natively and automating repetitive steps in order processing, credit checks, fulfillment updates, invoicing, and cash application. Their YC launch emphasizes QTC automation for companies with high order volumes, integrating directly with existing Salesforce, NetSuite, and SAP deployments (YC launch/company page, Agentin website).

Who are their target customer(s)

• CFO / Head of Finance at mid-to-large enterprises: Slow, error-prone QTC steps (incomplete orders, mismatched data, delayed invoicing) stretch payment cycles and force manual reconciliation, tying up cash and staff time.
• Revenue operations / Order Management teams using CRM + ERP (Salesforce → SAP/NetSuite): They spend hours copying order and contract details between systems and fixing SKU/price mismatches, creating backlogs in order creation and approvals.
• Accounts receivable / Collections teams: Manual cash application and payment matching (especially with missing references) and fragmented reconciliation across systems delay close and collections follow-up.
• IT / Integration / ERP engineers: Custom CRM–ERP integrations are long and brittle to maintain, especially with heavy customizations. They want reliable connectors and maintainable automations rather than fragile browser scripts.
• Fulfillment / Logistics / Operations managers: Missed ATP checks, manual carrier selection, and slow shipment status updates delay fulfillment and create customer service overhead.

How would they acquire their first 10, 50, and 100 customers

• First 10: Founder-led pilots with finance and rev-ops leaders at companies already on Salesforce + SAP/NetSuite; scope one high-volume task (e.g., order creation, payment matching, or ATP/fulfillment) for 4–6 weeks and document time-to-order and reconciliation improvements with a one-page ROI and a customer quote (Agentin, YC profile).
• First 50: Codify vertical playbooks (finance-heavy, manufacturing, distribution, SaaS) and hand off to a small sales + solutions team to run repeatable discovery, demo with customer data, and a 2–3 week connector onboarding; add 2–3 ERP/Salesforce partners for warm intros and co-sell (Agentin).
• First 100: Use 6–8 case studies to power targeted outbound to CFOs/rev-ops and content/webinars for AR/order ops; productize top connectors and checklists to shorten cycles, and hire a partner lead to scale enterprise pipeline (Agentin, YC profile).

What is the rough total addressable market

Top-down context:

Agentin sits at the intersection of iPaaS/integration and order-to-cash/AR automation. Gartner estimates iPaaS revenue exceeded roughly $9B in 2024 (Informatica citing Gartner), while the global O2C software market is around $0.6B and growing (QYResearch). AR automation is also a multi‑billion, double‑digit growth category (IMARC).

Bottom-up calculation:

If Agentin targets 3,000 mid-to-large enterprises running Salesforce with SAP/NetSuite and lands $75k–$150k ACV per customer for QTC automations, the initial serviceable TAM is roughly $225M–$450M. Expanding into additional workflows and geographies increases this over time.

Assumptions:

• Installed base of ~3,000 suitable enterprises using Salesforce + SAP/NetSuite with meaningful order volume (global).
• Average first-year ACV $75k–$150k for one to two automated QTC workflows.
• Focus is the initial beachhead (order creation, payment matching, ATP/fulfillment), not the full potential across all functions.

Who are some of their notable competitors

• Workato: General-purpose iPaaS with Salesforce↔NetSuite connectors and prebuilt “recipes” for end‑to‑end order‑to‑cash, overlapping with Agentin on CRM–ERP syncing and revenue ops automation (guide, accelerator).
• Celigo: iPaaS with deep, turnkey NetSuite‑centered apps, including robust Salesforce–NetSuite integration and error handling for lead‑to‑cash and fulfillment use cases (Salesforce–NetSuite app, NetSuite page).
• UiPath: RPA and agentic automation platform used to automate finance tasks like invoicing, reconciliation, cash application, and O2C workflows; competes on AR/order processing automation spanning multiple systems (finance & accounting, O2C).
• HighRadius: Specialized AR and O2C vendor focused on cash application, collections, deductions, and transaction matching for AR teams—overlap with payment matching and auto‑reconciliation (AR suite, cash application).
• Conga: Quote‑to‑cash suite (CPQ, CLM, billing) that automates quoting/contracting upstream of ERP; competes on shortening quote‑to‑invoice cycles and preventing data mismatches before hitting the ERP (QTC overview, CPQ features).