April

What do they actually do

April is a voice-first iOS app that connects to Gmail and Google Calendar so you can manage your inbox and calendar by speaking instead of tapping. Today it can read and triage email, summarize long threads, bulk-move or delete low‑value mail, help you dictate and send formatted replies, and schedule/reschedule/cancel meetings; it works over AirPods and CarPlay and is distributed via the App Store tryapril.com App Store Launch HN.

It’s live on iPhone/iPad only and currently integrates with Google Workspace (Gmail + Google Calendar). There’s a 3‑day trial and a consumer subscription (publicly $14.99/month, with an annual option). For safety, users can run in a review mode where April drafts or queues changes for approval before sending; the company says email data isn’t used to train external models and provides terms/privacy details and Google OAuth revocation guidance App Store Launch HN (pricing) Terms.

Who are their target customer(s)

• Busy executives and founders who commute: They need to use hands‑free time (walking, driving, AirPods/CarPlay) to clear long email threads, get quick summaries, and dictate replies without digging through a screen tryapril.com.
• Small‑team managers and ops leads with heavy scheduling load: Constant calendar friction—finding links/locations and rearranging slots quickly—and wanting pre‑meeting briefs so meetings don’t start unprepared tryapril.com.
• Frequent travelers and salespeople in transit: They lose productive time to inbox upkeep and need reliable, low‑latency voice controls to clear or queue messages safely while on the move App Store.
• Executives handling sensitive communications (legal, finance, C‑suite): They worry about granting write access; they need review/audit logs, permission controls, and clear safety rails before letting a tool send or change messages Terms.
• Solo founders and busy knowledge workers swamped by low‑value mail: They want fast bulk triage and concise summaries so they only spend time on messages that truly need action tryapril.com.

How would they acquire their first 10, 50, and 100 customers

• First 10: Hand‑recruit 10 busy founders/executives from the founders’ and YC networks, offer an extended free trial and 1:1 setup (including safe/review mode), then run weekly feedback sessions to remove trust/UX blockers YC profile.
• First 50: Broaden to YC/startup communities and early‑adopter channels (Product Hunt / Launch HN), and run 5–10 paid pilots with small teams in exchange for short case studies and testimonials to refine onboarding and build credibility Product Hunt Launch HN.
• First 100: Layer targeted App Store/LinkedIn ads at commuting execs and ops leads, onboard VA/executive‑coach partners to resell or refer, and publish 2 polished case studies plus a concierge setup (audit logs, manual review mode) to address final trust friction tryapril.com.

What is the rough total addressable market

Top-down context:

A theoretical upper bound is all Gmail users paying the listed price: roughly 1.8B Gmail accounts × $14.99/month × 12 ≈ ~$324B/year—clearly unrealistic but useful as ceiling context Statista Launch HN pricing.

Bottom-up calculation:

A practical early market is U.S. professionals on iPhone: ~70.7M U.S. management/professional workers × ~57% iOS share ≈ 40.3M potential iPhone users. If all subscribed: ~40.3M × $14.99 × 12 ≈ $7.26B/yr. Example conversions: 1% ≈ $72.5M/yr; 5% ≈ $362M/yr; 10% ≈ $725M/yr BLS StatCounter US mobile OS share Launch HN pricing.

Assumptions:

• Approx. 1.8B active Gmail accounts globally; used only as a ceiling, not a target market Statista.
• U.S. management/professional workforce ≈ 70M; about 57–58% of U.S. smartphones are iOS BLS StatCounter.
• Current product is iOS‑only and Google‑Workspace‑first; pricing used at $14.99/mo from public launch materials App Store Launch HN.

Who are some of their notable competitors

• Superhuman: Premium, keyboard‑first email client focused on speed (shortcuts, split inboxes, AI‑assisted writing). Competes for the same time‑pressed execs but is a fast client, not a voice‑first assistant for hands‑free actions Superhuman.
• SaneBox: Email filtering and reminders that hide low‑value messages across any client. Overlaps on inbox declutter but doesn’t provide a voice‑driven assistant to compose or reschedule on the go SaneBox.
• Otter.ai / Fireflies: AI meeting assistants that join/record meetings, transcribe, and summarize. Compete on meeting briefs/summaries but don’t act on email or reschedule meetings by voice Otter Fireflies.
• Google Assistant (Gmail/Calendar voice actions): Built‑in voice commands to read/send email and create/cancel events on Android/Assistant devices; broad reach but not focused on long‑thread summarization, inbox triage, or a review/audit flow Google Assistant support.
• Microsoft Outlook (Play My Emails, deprecated): Outlook Mobile’s former Cortana‑powered "Play My Emails" supported listen/reply/archive by voice but has been retired; Outlook isn’t currently a maintained, voice‑first inbox+calendar assistant Microsoft support.