AutoComputer

What do they actually do

AutoComputer is a desktop robotic process automation (RPA) tool that uses AI to carry out on‑screen actions like clicks and keystrokes from a simple text prompt. It proposes the next steps based on the user’s context, and the user approves or edits each step, so work speeds up without giving up control or visibility (YC profile).

Today they focus on repetitive, accuracy‑sensitive back‑office tasks such as financial data entry, record‑keeping, and transaction matching. The product runs as an attended desktop tool (Windows/Mac) with minimal setup and no migration to a new system, emphasizing trust, auditability, and adaptability to changing formats (YC profile).

Who are their target customer(s)

• Accounting / accounts payable clerks: They spend hours copying invoices and payments across email, banking portals, and bookkeeping software. They need to move faster without losing line‑by‑line visibility into changes.
• Bookkeepers and small‑company finance operators: They maintain records across spreadsheets and multiple apps. Their current automations are brittle and break when a file or format changes.
• Consultants and professional‑services teams: They run client‑specific workflows that change frequently. They need automations that adapt to new formats and tools without heavy reconfiguration.
• BizOps / operations analysts: They reconcile figures and update internal systems. They require precise, auditable clicks/keystrokes and don’t trust black‑box automations that run without step‑by‑step control.
• Enterprise back‑office teams evaluating RPA: They face high onboarding costs and brittle bots that require constant maintenance. They prioritize control, visibility, and low setup overhead.

How would they acquire their first 10, 50, and 100 customers

• First 10: Leverage YC/network intros and direct outreach to accounting/bookkeeping leads to run fast, paid concierge pilots; sit with users to tune workflows and capture before/after time savings, videos, and testimonials for proof.
• First 50: Publish short how‑to videos and templates for AP/bookkeeping tasks, target LinkedIn ads to AP clerks/bookkeepers, and host weekly live demos leading to low‑friction paid pilots. Convert pilots to multi‑seat deals with simple tiers, referral credits, and case studies.
• First 100: Add channel partners (bookkeeping firms, consultants, resellers) to bundle into client onboarding; run focused enterprise pilots with 30–60 day SLAs and audit/visibility reports. Use dedicated reps to close departmental rollouts with a clear pilot→procurement playbook.

What is the rough total addressable market

Top-down context:

AutoComputer sits in the global RPA market, which multiple firms size in the multi‑billion range today (e.g., MarketsandMarkets estimated ~$2.47B in 2022 with rapid growth; Statista reports larger figures in later years) (MarketsandMarkets; Statista). Attended/desktop RPA represents a large share of deployments (around 60% in one segmentation), and finance/accounting use cases (AP/AR, invoicing, reconciliation) are consistently among the top areas of adoption (Mordor Intelligence; UiPath; Allied Market Research).

Bottom-up calculation:

Illustrative, conservative path: start with ~$2.47B global RPA (2022) (MarketsandMarkets). Apply ~60% attended/desktop share to get ~$1.5B immediate desktop TAM (Mordor Intelligence). Then apply an assumed 25–40% for finance/back‑office use (a leading category across reports) to estimate ~$0.37B–$0.60B as a near‑term, finance‑focused TAM. Adjacent SMB accounting software spend is itself multi‑billion and represents additional upside not included in that core estimate (MarketResearchFuture).

Assumptions:

• Use the conservative ~$2.47B 2022 RPA figure as the base rather than higher recent estimates.
• Attended/desktop automation is ~60% of RPA deployments.
• Finance/back‑office represents ~25–40% of attended RPA spend (treated as a planning assumption given varied report segmentations).

Who are some of their notable competitors

• UiPath: Large enterprise RPA platform with strong orchestration, monitoring, and audit tools for scaling desktop and web automations—direct overlap on attended desktop RPA and visibility needs.
• Microsoft Power Automate (Desktop): Desktop RPA integrated with the Power Platform and Microsoft 365 ecosystem; attractive for finance teams standardizing on Microsoft with built‑in governance.
• Automation Anywhere (Automation 360): Enterprise RPA suite for attended/unattended bots with document extraction and AI features; common in invoice and payment workflows needing scale and built‑in AI.
• Blue Prism: Enterprise intelligent‑automation vendor emphasizing security, control, and compliance with robust governance and audit trails—often chosen by regulated back‑office teams.
• Robocorp: Developer‑first, Python‑based automation with a cloud control plane; appeals to technical ops teams and consultants seeking code‑driven, resilient automations.