BiteSight

What do they actually do

BiteSight is a mobile food‑delivery app built around short, vertical videos of dishes. Users open a full‑screen feed of food clips tailored to their location and tastes, tap a video to see dish details, and order delivery in a few steps. The app is live on the App Store, and the workflow is “swipe, watch, order,” with bookmarking and social discovery features starting to show up in‑app bitesight.com • App Store listing • YouTube tutorial • YC profile.

The team reported a viral growth moment that briefly pushed the app up the App Store charts and added on the order of 100,000 new users, with the early rollout in New York. After the surge, they focused on hardening reliability and scaling operations. The company’s site lists 2.1M+ dishes, 19.5K+ restaurants, and an ~4.9 App Store rating (company‑stated figures) TechCrunch • bitesight.com.

Who are their target customer(s)

• Urban, trend‑driven diners: They want to browse short videos to decide what to eat and find static menus slow and unhelpful for discovery.
• Time‑pressed workers and students: They want to order quickly and are frustrated by multi‑step menus and clunky checkout flows.
• Social food sharers and micro‑creators: They want dishes to be seen and recommended by friends; current delivery apps don’t make it easy to surface or share short, social food content.
• Small, local restaurants: They need affordable discovery and a way to show off dishes; it’s hard to stand out on big platforms and produce compelling content consistently.
• Restaurant operators/managers: They need consistent order reliability and simple onboarding; producing video content and standardizing listings adds operational work as the app scales.

How would they acquire their first 10, 50, and 100 customers

• First 10: Recruit a hyperlocal group (friends, neighbors, nearby restaurant staff) for in‑person onboarding; give a one‑time order credit in exchange for placing one order, filming/approving a short dish clip, structured feedback, and 1–2 referrals. Use table/door QR codes at partner restaurants to convert walk‑ins bitesight.com • TechCrunch.
• First 50: Seed 8–12 micro‑creators and 6–8 restaurants to produce short videos; post organically and on TikTok with time‑limited promo codes. Deploy QR codes and campus/office flyers; track which creators/restaurants drive actual orders and double down TechCrunch • bitesight.com.
• First 100: Run ZIP‑level video ads and a referral leaderboard across 2–3 adjacent neighborhoods. Standardize a one‑page restaurant onboarding checklist and 3‑clip content template; prioritize order completion and reliability before broadening coverage TechCrunch • YC profile.

What is the rough total addressable market

Top-down context:

Primary TAM is U.S. online meal‑delivery GMV (~$52.7B, 2024), within a global market of ~$289B. A secondary pool is U.S. restaurant digital/local ad spend (~$14.1B, 2024) Grand View Research — U.S. • Grand View Research — global • Statista.

Bottom-up calculation:

Illustrative: If BiteSight activates 3,000 restaurants across 10 metros, each averaging 8 delivery orders/day at a $28 AOV, annual GMV would be ~3,000 × 8 × $28 × 365 ≈ $245M. Marketplace revenue then depends on take rate and any paid restaurant placements (not included in GMV).

Assumptions:

• 3,000 actively ordering restaurants across initial metros within 1–2 years of rollout.
• Average 8 delivery orders per restaurant per day attributable to BiteSight.
• Average order value of $28; excludes tips/taxes/fees and any ad revenue.

Who are some of their notable competitors

• DoorDash: Largest U.S. third‑party delivery app; adding creator videos, AI discovery, and social features that overlap with BiteSight’s video‑first browsing and ordering DoorDash announcement • TechCrunch.
• Uber Eats: Incumbent marketplace emphasizing curated Lists, a personalized home feed, and dish‑level recommendations—making discovery and social sharing core to ordering Uber Eats Lists • Uber blog.
• TikTok: Not a delivery service but the main engine of short‑video food discovery; viral food trends often drive orders or visits—exactly the behavior BiteSight tries to capture natively CloudKitchens analysis • coverage.
• Instagram (Meta): Reels already drives food discovery and Meta supports ordering integrations, competing for user attention and creator/restaurant content Instagram help • Reels impact writeup.
• Popmenu: Restaurant‑facing platform for visual menus, video, and direct online ordering—an alternative channel for restaurants to showcase dishes and capture orders Popmenu product • Popmenu on AI/visuals.