BookMyFlight

What do they actually do

BookMyFlight is a consumer flight search and booking tool focused on speed. You type your trip in plain language or use a basic search, see a short list of curated options, and after a one‑time profile setup you can book in one click. The product saves traveler details for reuse across airlines, supports frequent‑flyer numbers, and can auto‑share itineraries with coworkers or family (YC company page).

The team positions the product around cutting the typical 20–30 minute airline checkout down to under 30 seconds. They say bookings are made directly with the airline, which helps with mileage crediting and post‑purchase changes through the carrier rather than a third party (YC company page).

Who are their target customer(s)

• Frequent business commuters on short‑haul routes (e.g., SF–LA): They lose time juggling tabs and airline forms for routine trips; they want a fast, repeatable flow that turns weekly bookings into seconds instead of ~30 minutes (YC company page).
• Executive assistants and travel coordinators: They handle repetitive data entry across multiple travelers and need saved profiles, quick checkout, and automatic itinerary sharing to reduce manual steps (YC company page).
• Price‑sensitive leisure travelers: They spend time comparing multiple sites and want one place that scans widely and returns a small set of low‑price, relevant options (YC company page).
• Loyalty‑focused flyers who prefer direct booking: They want miles credited correctly and fewer third‑party complications, so support for rewards numbers and direct airline ticketing matters (YC company page).
• Occasional family/group planners: They get overwhelmed by upsells and repeated forms; they want a simpler flow that stores traveler info and avoids cluttered airline checkout UX (YC company page).

How would they acquire their first 10, 50, and 100 customers

• First 10: Recruit known frequent commuters and YC contacts; personally handle 3–5 bookings per user for free/at‑cost while collecting step‑by‑step feedback to harden one‑click booking, saved profiles, and rewards support.
• First 50: Run targeted outreach to executive assistants for short pilots; import traveler profiles, enable auto‑share, and provide white‑glove first bookings in exchange for a quick joint call and a short case study/testimonial.
• First 100: Expand referrals, pilot with small SMBs/TMCs to route employee bookings, and run narrow paid search on high‑intent queries alongside short proof‑of‑time‑saved case studies to improve conversion.

What is the rough total addressable market

Top-down context:

Airline passenger ticket revenues are projected at ~$751B in 2026 globally, indicating a very large revenue pool for air ticketing (IATA). Within that, online airline booking platforms alone were estimated around ~$352B in 2024, growing double‑digits over the next decade (MRFR).

Bottom-up calculation:

U.S. travel agency air ticket sales totaled ~$99.2B in 2024 (excludes direct airline web sales) (ARC). If BookMyFlight targets the online/corporate‑lite segment equal to ~60% of that GMV (~$60B) at a 1.5% blended take rate, that’s ~$0.9B U.S. revenue TAM; applying a conservative 3× multiple for global markets implies roughly ~$2.7B revenue TAM.

Assumptions:

• ARC‑reported U.S. agency GMV is a reasonable proxy for non‑direct channel spend BookMyFlight can address.
• Targetable share of U.S. agency GMV ≈ 60% (online and corporate‑lite frequent travel).
• Blended take rate ≈ 1.5% on flight GMV; global market ≈ 3× U.S. scale.

Who are some of their notable competitors

• Google Flights: Metasearch that excels at fast exploration and price tracking; users are typically handed off to airlines/OTAs to complete purchase.
• Expedia: Large OTA with flights, hotels, and packages; extensive inventory and loyalty but slower, upsell‑heavy flows vs. a one‑purpose fast booker.
• Skyscanner: Global metasearch with strong price coverage; typically redirects to airlines/OTAs, so checkout speed and consistency vary by partner.
• Hopper: Mobile‑first OTA with price prediction and fintech add‑ons; strong consumer brand and app growth, but more steps and add‑ons in checkout.
• Navan (TripActions): Corporate travel platform with policy controls, inventory, and support; strong for managed travel but heavier‑weight than a consumer one‑click tool.