Bravi

What do they actually do

Bravi makes a SaaS “AI receptionist” that answers inbound phone calls and web chats for home‑service businesses. It asks qualifying questions, books appointments, and syncs structured details and transcripts into the company’s CRM or workflow tools. The system runs 24/7 and currently supports phone plus chat (SMS is mentioned) so fewer leads are missed and staff spend less time on manual intake (Bravi, YC launch, third‑party overview).

Teams get call/chat transcripts and basic analytics, and setup is positioned as quick and turnkey. Bravi’s initial focus is small-to‑midsize installers and manufacturers across trades like HVAC, solar, shutters, carpentry, plumbing, electrical, and roofing (Bravi, YC company profile, Beatable summary).

Who are their target customer(s)

• Small-to-mid sized installers (HVAC, solar, shutters, carpentry): They lose jobs when calls or web chats go unanswered and waste time manually qualifying inquiries and keying details into their systems (Bravi, YC profile).
• Independent plumbers, electricians, and roofers with small field crews: They get off‑hours and urgent calls, struggle with double‑booking and missed follow‑ups, and rely on ad‑hoc scheduling that wastes crew time (YC launch, Beatable).
• Manufacturers/suppliers selling direct to consumers: They need consistent capture of specs, availability, and contact details for handoff to sales or dealers, but currently get unstructured calls and noisy records (YC profile).
• Operations managers/dispatchers at home‑service companies: Information is scattered across transcripts, texts, and notes; prioritizing and routing hot leads requires constant manual effort (Beatable, Bravi).
• Owners/marketing managers focused on growth: They can’t reliably measure or follow up on inbound leads because key contact details, job context, and appointment outcomes are missing or spread across tools (YC launch, Bravi).

How would they acquire their first 10, 50, and 100 customers

• First 10: Founder‑led, high‑touch pilots with local installers/manufacturers: direct outreach, live demos, and short free/discounted trials to prove 24/7 answering, qualification, and booking within existing workflows; capture before/after metrics and testimonials (Bravi, YC profile).
• First 50: Turn pilot results into repeatable playbooks: targeted local search/social campaigns to trades (plumbing, electrical, roofing), outreach to agencies serving these SMBs, 1–2 hour onboardings, and trade‑specific scripts/templates; begin partnerships/integrations with popular field‑service CRMs to sell joint value (Beatable, Bravi).
• First 100: Add self‑serve signup and template‑based onboarding to lower CAC; run SEO/content around missed‑call reduction and booking best practices; expand reseller/ISV partnerships and trade‑show presence; launch a formal referral program (Bravi).

What is the rough total addressable market

Top-down context:

The U.S. home‑services market is large, with estimates around $211.7B in 2024, indicating ample spend on local trade services that rely on inbound calls and scheduling (Verified Market Research).

Bottom-up calculation:

Directional U.S. firm counts suggest a large SMB base: ~128,809 plumbing businesses (IBISWorld), ~98,980 roofing contractors (IBISWorld), 70k+ electrical contracting firms (NECA via Siteline), and ~146,075 HVAC establishments (Workyard citing BBB). After accounting for overlap (firms doing multiple trades), assume ~250k unique U.S. home‑service firms that regularly handle inbound calls. At an estimated $200/month per location for an AI receptionist with booking and CRM sync (~$2,400/year), U.S. TAM ≈ $600M for this product category.

Assumptions:

• Significant cross‑trade overlap; deduplicated unique firms estimated at ~250k from summed category counts.
• Pricing assumption: ~$200/month per business location for AI call/chat answering, booking, and CRM sync.
• Scope limited to U.S. SMBs in core trades; excludes adjacent categories (e.g., cleaning, landscaping) and excludes multi‑location enterprises beyond one location per firm.

Who are some of their notable competitors

• Smith.ai: Virtual receptionist service combining AI and human agents for 24/7 call and web chat answering, lead capture, and CRM integrations; broader SMB focus and live‑agent escalation overlap with Bravi’s intake/booking (features).
• Podium: Messaging platform for local businesses (web chat, SMS, phone) with an “AI Employee” for responses and appointment booking; wider engagement stack (reviews, payments) vs. Bravi’s voice‑first receptionist focus (Podium product, AI Employee).
• ServiceTitan: End‑to‑end field‑service platform (CRM, scheduling/dispatch, call booking) used by larger HVAC/plumbing/roofing firms; overlaps on booking and dispatch but functions as an all‑in‑one operations system rather than a standalone AI receptionist (call booking, dispatch).
• CallRail: Call tracking and conversation‑intelligence with recording, transcription, tagging/scoring, and an AI phone‑answering agent; focused on marketing attribution/analytics vs. full receptionist and live booking flows (Conversation Intelligence).
• Conversica: AI lead engagement for two‑way conversations over email/SMS/chat to qualify and route leads at scale; more enterprise lead‑nurture focused and less on live phone answering with immediate booking for small field crews (Conversica).