Clicks

What do they actually do

Clicks builds and runs AI agents that perform repetitive back‑office work by operating your existing software via the user interface—clicking and typing in CRMs, legacy tools, and spreadsheets—so customers don’t need APIs or new integrations. Onboarding is hands‑on: a customer shows their exact workflow in a 30–60 minute session, Clicks’ engineers replicate the process as an agent (typically within a week, per the company), and teams then delegate tasks via email, Slack, or the Clicks web app; the agent runs continuously, returns completed outputs, and flags edge cases for human review (Clicks site, YC profile).

Pricing is outcome‑based (customers pay per completed output). Early customers are recruiting and executive‑search firms, and the company claims ~60% cost savings vs. human work, plus data controls such as not training on customer data, EU data residency, and isolated agent environments (YC profile, Clicks site).

Who are their target customer(s)

• Recruiting and executive‑search firms handling high candidate volumes: They lose time to data entry, CRM hygiene, candidate one‑pagers, and report prep instead of sourcing and client work; they want automation that works inside their current tools (Clicks, YC).
• Small‑to‑mid recruitment agencies with limited IT/engineering support: They can’t take on long integrations and need UI‑level automation that works out of the box with existing systems (Clicks, YC).
• Back‑office teams in legacy‑software industries (e.g., insurance operations): Work spans many disconnected systems and spreadsheets, creating slow, error‑prone processes that don’t scale with headcount (Clicks).
• Operations managers measured on completed outputs: They need predictable cost‑per‑output and clearer ROI than per‑seat software or variable staffing provides (YC).
• Regulated or privacy‑sensitive organizations needing EU data residency: They avoid vendors that train on customer data and require isolated environments with European storage to meet compliance needs (Clicks).

How would they acquire their first 10, 50, and 100 customers

• First 10: Direct outreach to recruiting and executive‑search teams via founder/YC networks, LinkedIn, and referrals; offer a time‑boxed pilot where the customer shows a 30–60 minute workflow and Clicks delivers a working agent within a week, billed per completed output to de‑risk the trial (Clicks, YC).
• First 50: Use pilot case studies (including reported savings) to run targeted SDR/LinkedIn campaigns and sponsor recruiter communities; standardize onboarding checklists and templates so forward‑deployed builds ship faster while keeping outcome‑based billing (YC, Clicks).
• First 100: Launch a self‑service builder and template marketplace (starting with recruiting, then an adjacent vertical like insurance); add channel partners; route smaller accounts to self‑serve while reserving high‑touch builds for complex/regulatory needs. Publish per‑output pricing/SLAs and highlight EU data residency/isolation for compliance‑sensitive buyers (YC, Clicks).

What is the rough total addressable market

Top-down context:

Closest top‑down proxy is Robotic Process Automation/back‑office automation, a market estimated at ~$22.6B in 2025, indicating a baseline “tens of billions” category that Clicks competes within (Fortune Business Insights).

Bottom-up calculation:

Within the US recruiting agency segment, there were about 20,220 Employment & Recruiting Agencies in 2024. If Clicks monetizes at ~$10k–$50k per agency per year (outcome‑based), the US SAM is roughly $200M–$1.0B; global expansion would increase this materially (IBISWorld).

Assumptions:

• Outcome‑based average annual spend per agency of ~$10k–$50k tied to volume of automated outputs.
• Initial focus on US agencies (20,220 businesses in 2024), with future global reach expanding the count (IBISWorld).
• Excludes corporate in‑house TA teams and assumes Clicks targets agencies that match its current workflow profile (recruiting/search).

Who are some of their notable competitors

• UiPath: Large RPA platform used to automate workflows across legacy desktop and web apps via bots; strong enterprise presence but typically requires IT involvement and formal deployments.
• Automation Anywhere: Enterprise RPA suite for UI and API automation; overlaps on back‑office process automation in systems that lack modern integrations.
• Robocorp: Open‑source Python‑based RPA stack for building software robots; developers can script UI automation similar to how Clicks’ agents operate.
• Bardeen: No‑code browser automation that clicks through web apps; strong for individual/team workflows but less focused on outcome‑based pricing for ops outputs.
• Invisible Technologies: Tech‑enabled outsourcing that blends automation with human operators to deliver back‑office outcomes; competes on output delivery vs. internal automation.