Copper Health

What do they actually do

Copper Health provides a software platform that helps physical therapy clinics run Remote Therapeutic Monitoring (RTM) programs with minimal extra work for clinicians. The product includes home-exercise delivery, text-based patient engagement (no app download), automatic tracking of patient activity, HIPAA-compliant messaging, and automated RTM documentation and eligibility checks. It integrates with common EMRs and is positioned to “run in the background” once set up so staff aren’t adding new admin tasks (Copper Health site).

The company markets RTM as an incremental revenue stream for clinics and claims practices can capture “up to $165 per patient per month” when the full set of RTM codes are billed. Copper emphasizes easy onboarding, EMR integration, and automation of the RTM workflow to reduce training time and billing errors (Copper Health site).

Who are their target customer(s)

• Independent physical therapist (solo clinician): Limited time for extra paperwork and uncertainty around RTM rules lead to missed revenue opportunities; they need RTM to be automated with minimal setup and clear documentation to bill correctly (Copper Health site).
• Clinic director / multi-location practice owner: Wants predictable revenue lift and standardized workflows across sites without adding admin burden to clinicians; seeks a program that can run largely in the background once configured (Copper Health site).
• Billing / revenue-cycle staff: RTM eligibility checks, documentation requirements, and multiple codes increase the chance of coding errors and denials; they want upfront eligibility, automated documentation, and EMR integration to reduce rework and missed claims (Copper Health site).
• Patients recovering from injury (following HEPs): Often don’t complete exercises or install new apps; need simple instructions and reminders via familiar channels like SMS to stay on track and share feedback between visits (Copper Health site).

How would they acquire their first 10, 50, and 100 customers

• First 10: Run founder-led pilots with a solo PT, a multi-site clinic, and a clinic that owns billing. Do white-glove onboarding, EMR integration, and RTM eligibility/billing support at no upfront cost; track actual reimbursement uplift and engagement to produce a one-page ROI proof (referencing the site’s “up to $165 per patient per month” claim) (Copper Health site).
• First 50: Convert early customers into referral partners, host weekly demos for clinic directors and billing managers, and add an SDR/AE for targeted outbound. Standardize a 1-week onboarding checklist and billing cheat sheet, highlighting that the platform automates RTM and uses a text-based patient flow to minimize clinician lift (Copper Health site).
• First 100: Pursue EMR marketplace/reseller listings and an RCM/billing partner; launch a lighter self-serve path for solo PTs with automated eligibility and templates. Keep onboarding under a week with added CSM and integration support; use paid search and PT association events supported by pilot case studies.

What is the rough total addressable market

Top-down context:

The U.S. outpatient therapy clinics industry is sizable, with estimates around $53B in annual receipts and roughly 50k therapy clinics across PT/OT/speech, indicating a large surface area for RTM adoption and tooling (MarketResearch.com industry summary; Yahoo Finance summary).

Bottom-up calculation:

If ~38,000 PT clinics exist in the U.S., and 30% adopt RTM platforms with an average of 20 active RTM patients per clinic per month and a $15 software fee per patient-month, that implies ~2.7M patient-months annually and ~$41M annual vendor TAM for PT-focused RTM software (38,000×30%×20×12×$15) (indicative clinic count).

Assumptions:

• U.S. has ~38k PT clinics; 30% near-term platform adoption among PT clinics.
• Average clinic sustains ~20 active RTM patients per month.
• Vendor pricing averages ~$15 per patient-month for RTM tooling; excludes broader care-management revenue or non-PT settings.

Who are some of their notable competitors

• MedBridge: Large patient-engagement and clinician education platform with RTM workflows and HEP tools; competes in multi-site practice deployments and standardized workflows (MedBridge RTM).
• OneStep: Recovery tracking and RTM for therapy organizations focused on adherence and outcomes tied to operational ROI; overlaps with Copper on remote monitoring workflows (OneStep RTM).
• MovementRX (MyMovementRx): Turnkey RTM service marketed to PTs with clinician support, adherence tracking, and reporting so clinics can bill RTM without building the program in-house (MovementRX).
• Limber Health: RTM platform emphasizing simple setup, eligibility checks, and automations to reduce admin work for providers (Limber RTM).
• KangarooHealth: Full RTM offering (devices, monitoring clinicians, eligibility/billing support) for practices and post-acute settings; competes on turnkey coding and monitoring services (KangarooHealth RTM).