Dexter

What do they actually do

Dexter provides a hosted platform that lets operations and procurement teams move routine work—like vendor onboarding, sourcing, contract review, and three‑way invoice matching—into configurable, automated flows. The product combines prebuilt AI agents for common S2P/ops tasks with a no‑code builder, and it can connect to internal systems while handling credentials via secure secret sharing getdexter.co / Launch YC / docs: internal data / docs: sharing secrets.

In a typical setup, a non‑technical user configures a flow in the UI, grants access to relevant data and APIs, and routes incoming items (e.g., vendor requests, contracts, invoices) to the right agent. Agents extract details, run checks (risk/clauses/due diligence), match documents (PO/invoice/receipt), and draft actions or communications before notifying stakeholders or handing off to human review as needed getdexter.co / Launch YC / docs: internal data.

Today, the company positions itself as an AI‑native S2P/ops platform with an emphasis on European enterprises and operations-heavy customers. Public docs, demos, and recent vertical agent launches (including voice‑first agents for mechanical contractors) indicate an active, live product with ongoing releases getdexter.co / YC company page / LinkedIn agent launch.

Who are their target customer(s)

• Procurement manager at a mid‑to‑large company: Spends time copying requirements across spreadsheets, chasing suppliers, and manually vetting quotes and approvals; coordination across teams is slow and error‑prone getdexter.co / Launch YC.
• Accounts payable / finance operator: Hours lost reconciling POs, invoices, and receipts, with frequent exceptions requiring manual intervention and back‑and‑forth getdexter.co.
• Vendor or partner onboarding specialist: Collects documents, runs checks, and provisions access via scattered emails, shared drives, and ad‑hoc forms, leading to delays and mistakes docs: internal data / docs: sharing secrets.
• Field operations manager (e.g., construction or maintenance): Needs daily reports, delivery confirmations, and site logs; paper forms and phone calls create lag and manual data entry instead of structured, timely reporting LinkedIn agent launch.
• Legal or compliance lead: Overloaded with routine clause checks and risk screening during vendor onboarding and renewals, creating bottlenecks for the business getdexter.co / Launch YC.

How would they acquire their first 10, 50, and 100 customers

• First 10: Run white‑glove, 2–4 week pilots sourced via founder and YC/Launch channels; wire up real connectors, execute live 3‑way matches or contract reviews, and deliver a short ROI/exception‑reduction summary getdexter.co / docs: internal data.
• First 50: Package pilots into repeatable S2P templates (onboarding, contract review, 3‑way match) and run targeted outbound to procurement/AP/legal teams in chosen verticals, backed by 1–2 reference calls and a case study per vertical getdexter.co / YC company page.
• First 100: Add reseller/integration partners (procurement consultancies, SI/ERP integrators), list templates in partner marketplaces, hire an enterprise AE+CSM pod for multi‑account pilots, and turn early wins (including field/voice agents) into an ROI playbook and referral program LinkedIn agent launch / docs: sharing secrets.

What is the rough total addressable market

Top-down context:

Core TAM is procurement/S2P software, estimated around USD 7.3B in 2023 globally with strong growth; adjacent AP automation adds ~USD 3.1B in 2023 but should be treated separately to avoid double‑counting Fortune Business Insights / Grand View Research.

Bottom-up calculation:

In Europe, procurement software spend is ~USD 2.6B (2024). There are roughly 300k medium+large EU enterprises; assuming 10–20% are active buyers in a given year yields 30k–60k accounts, implying average software spend of ~USD 43k–87k per buyer when dividing the regional spend by in‑market accounts Grand View Research: Europe / Eurostat.

Assumptions:

• Use procurement/S2P software as the core TAM and treat AP automation as adjacent to avoid double‑counting.
• 10–20% of medium+large EU enterprises are in‑market for modern S2P solutions in a given year.
• Reported figures refer to software spend; actual spend per account is skewed toward larger enterprises.

Who are some of their notable competitors

• Coupa: Enterprise source‑to‑pay suite covering sourcing, contract management, supplier onboarding, procurement and AP; overlaps with Dexter on S2P but is a broad suite rather than a lightweight, agent‑based builder.
• Tradeshift: Procure‑to‑pay and e‑invoicing network focused on supplier onboarding, invoice capture/matching, and compliance; overlaps on invoicing/supplier workflows but centers on e‑invoicing and supplier networks.
• UiPath: RPA and document understanding platform used by IT/automation teams to build bots for invoices, PO matching, and onboarding; overlaps on finance ops automation but is an automation development platform.
• Workato: No‑code integration/workflow platform for connecting ERPs, procurement tools, and approvals; competes on orchestration but doesn’t provide turnkey procurement agents acting on unstructured vendor documents.
• Stampli: AP‑focused tool for invoice capture, collaboration, and 2‑/3‑way matching with human‑in‑the‑loop; tightly overlaps on invoice matching but is concentrated on AP rather than broader S2P and field/voice use cases.