Durate

What do they actually do

Durate provides an automated scheduling platform for hospitals, clinics, and residency programs. It connects to systems like EHR and payroll so staff lists, credentials, and existing schedules stay up to date, and it is available via web and iOS/Android apps (Durate site, App Store listing).

Administrators define scheduling rules and preferences in plain language. The platform monitors coverage, flags gaps, and suggests assignments that try to respect time off and stated preferences; admins review and publish updates, and clinicians can view schedules, pick up or swap shifts, and submit preferences from the app. Durate also provides reporting on coverage and operational metrics such as locum usage and scheduling uptime (Durate features/overview, Analytics).

Who are their target customer(s)

• Residency program coordinator: Spends hours in spreadsheets balancing time‑off requests with program rules; needs one system that prevents rule violations and surfaces coverage gaps early.
• Hospital department scheduler / operations manager: Juggles last‑minute call needs and complex, specialty‑specific rules; struggles with unpredictable coverage that leads to costly overtime or locums.
• Program director / GME director: Accountable for duty‑hour compliance and accreditation; needs accurate reports and audit trails, and runs into issues when schedule, credentialing, or pay data are inconsistent.
• Payroll / HR / finance administrator: Manually reconciles scheduling, payroll, and credentialing systems, causing errors and delayed payments; needs reliable sync from schedule to pay.
• Clinician (attending, fellow, resident): Needs up‑to‑date shifts and simple pickup/swap tools, and wants preferences respected; current processes are opaque and time‑consuming.

How would they acquire their first 10, 50, and 100 customers

• First 10: Founder-led pilots with residency programs using existing networks; hands-on setup, plain‑English rule capture, and quick wins to convert pilots into paid accounts.
• First 50: Turn early users into references and referrals; attend specialty/GME events, productize onboarding with checklists and templated rule sets so coordinators can self‑serve with light assistance.
• First 100: Leverage case studies and ROI dashboards to sell to departments and GME offices; offer packaged integrations (EHR, payroll, credentialing) and a clear rollout playbook with a small enterprise motions team.

What is the rough total addressable market

Top-down context:

Immediate TAM is the U.S. healthcare staffing & scheduling software market, about $1.14B in 2024 (Grand View Research).

Bottom-up calculation:

Addressable buyers include ~6,120 U.S. community hospitals plus more than 13,000 ACGME-accredited training programs, each with multiple departmental schedules and purchasing centers (AHA, ACGME).

Assumptions:

• Focus is on provider scheduling within the broader staffing & scheduling category in the U.S.
• Hospitals and residency programs represent distinct buying centers; many hospitals have multiple departmental opportunities.
• Does not include adjacent payroll/credentialing/compliance software categories in the dollar TAM.

Who are some of their notable competitors

• QGenda: Enterprise provider‑scheduling suite covering physician scheduling, integrations, credentialing, and time/attendance; common choice for health systems consolidating on a single platform.
• AMiON (Doximity): Long‑standing on‑call and residency scheduler focused on simple publishing and enterprise on‑call visibility; less oriented toward deep payroll/automation workflows.
• Intrigma: Physician/residency scheduling with duty‑hour compliance, rotation management, open‑shift fills, and mobile swaps; overlaps strongly on GME workflows.
• Shiftboard (UKG): Shift‑first workforce scheduling for healthcare, with day‑of coverage tools and credential checks; broader hourly workforce focus than residency‑specific solutions.
• UKG: Enterprise HCM with clinical scheduling, payroll, and time/attendance; alternative for large systems prioritizing tight HR/payroll integration with scheduling.