Finto

What do they actually do

Finto sells an enterprise SaaS platform that automates the invoice‑to‑pay workflow for finance teams. It ingests invoices from email or upload, classifies documents, and extracts line‑item data using AI. The system runs vendor, tax, bank, and compliance checks; proposes GL and cost‑center coding; performs three‑way PO/GR matching; routes and chases approvals; and then posts entries into the company ERP. Supported ERPs listed include SAP R/3 and S/4, NetSuite, Oracle, DATEV, Microsoft Dynamics/Business Central, and custom systems source.

The product is positioned for mid‑market and enterprise customers with multi‑entity setups and high invoice volumes. The company claims >99% readout accuracy and up to an 80% reduction in daily invoice work (company claims), and emphasizes European hosting, ISO 27001/27018 infrastructure, GDPR compliance, and SSO support. Pricing and integration are customized, with modular rollout and initial automation often live in “a few weeks” (company claims) source source.

Who are their target customer(s)

• AP manager at a mid‑market or large company: Spends time fixing bad invoices, manually coding line items, and chasing approvals, which creates backlogs and slows payments. Finto automates extraction, coding, matching, and approval chasing to reduce manual touches source source.
• Head of a shared‑services finance center: Manages invoices across multiple entities, countries, and ERPs with inconsistent rules and frequent exceptions. Finto’s multi‑entity, ERP‑centric automation aims to reduce cross‑entity variance and manual rework source source.
• Accounting operations / ledger specialist (month‑end close): Loses time reconciling unmatched POs, fixing tax/vendor data, and reclassifying mis‑posted invoices, delaying close. Finto’s three‑way matching, validations, and posting automation target these bottlenecks source.
• IT/ERP integration lead in finance/IT: Owns brittle connectors and strict data residency/audit requirements; changes in vendor formats can break flows. Finto emphasizes hardened ERP connectors, on‑prem/cloud options, and EU hosting/ISO/GDPR controls source.
• CFO or VP Finance: Wants predictable cost per invoice, fewer hours on routine posting, and lower audit/penalty risk from compliance errors. Finto focuses on reducing per‑invoice effort and exceptions while maintaining auditability source source.

How would they acquire their first 10, 50, and 100 customers

• First 10: Founder‑led pilots via inbound demos and direct outreach to AP/shared‑services leaders; deliver a short pilot that posts to the customer ERP within weeks and documents before/after manual touches for a case study source source.
• First 50: Hire AEs and solutions engineers to productize the pilot motion (playbooks, connectors) and run targeted account‑based outreach while co‑selling with ERP integrators/BPOs; use early case studies and EU compliance posture to ease procurement source.
• First 100: Scale through partner/reseller programs with SAP/NetSuite/Oracle/Microsoft/DATEV ecosystems, marketplace listings, and packaged tiers with streamlined onboarding for simpler deals; add third‑party security/compliance audits to shorten cycles source.

What is the rough total addressable market

Top-down context:

Global AP automation software is about USD ~3.4B in 2024; large enterprises account for roughly 61% of spend, implying a mid‑market/enterprise SAM of about USD ~2.1B. Europe represents ~USD ~1.0B and is relevant to Finto’s EU hosting/compliance posture [Grand View Research; Mordor Intelligence; DataBridge] (AP automation, enterprise share, Europe).

Bottom-up calculation:

Assume ~12,000 global multi‑entity organizations with >500 employees and high invoice volumes are in‑scope, at an average annual AP automation spend of ~$175k for enterprise‑grade integrations and controls—yielding roughly ~$2.1B SAM. Expanding into P2P moves toward a ~USD ~8B market source.

Assumptions:

• Target buyer count: ~12k global multi‑entity, >500‑employee companies with high invoice volume.
• Average ACV for enterprise‑grade AP automation: ~$175k (integrations, approvals, controls).
• Scope limited to AP automation; expansion to P2P meaningfully increases TAM.

Who are some of their notable competitors

• Basware: Enterprise AP automation and e‑invoicing platform with strong global deployments; often selected by large multi‑entity organizations for PO matching and invoice capture.
• Medius: AP automation suite focused on invoice capture, PO matching, and approvals with enterprise integrations; competes directly on invoice‑to‑pay.
• AvidXchange: AP automation and payments for mid‑market companies; broad invoice‑to‑pay capabilities and a large U.S. footprint.
• Tipalti: AP automation plus global supplier payments and tax workflows; strong in mid‑market tech and finance teams needing payment execution.
• Esker: AP and order‑to‑cash automation with document processing heritage; enterprise‑grade workflows and ERP integrations competing across AP capture and approvals.