Freeport Markets

What do they actually do

Freeport Markets is a non-custodial web app that connects to a user’s on-chain wallet, analyzes current holdings, and recommends vetted DeFi yield and diversification moves with one-click execution paths. It uses a published taxonomy and screening methodology to classify assets, filter an investable universe, and surface routes across lending, staking, and other on-chain opportunities, while execution and custody stay in the user’s wallet Freeport site, YC launch, Digital Asset Taxonomy, Investable Universe Methodology.

Live features highlighted include wallet connect, portfolio scan, research-backed screening/curation, and optimized routing to reduce costs and slippage. The company positions itself for “safer, diversified on-chain exposure” for retail, but does not publish user counts or AUM publicly site, YC launch.

Who are their target customer(s)

• Custodial exchange crypto holders looking to earn yield: They don’t know how to move assets on-chain safely, don’t want to learn many protocols, and worry about making operational mistakes or getting rugged.
• On-chain retail users with fragmented portfolios across tokens/protocols: They spend time hunting routes and suffer higher trading costs and price impact when rebalancing manually.
• Cautious retail seeking explainable, lower-risk yield: They need clear screening rules and transparent strategies to avoid protocol exploits, rugs, and hidden risks.
• Investors wanting crypto and tokenized traditional assets in one place: Holdings are scattered across venues and wrappers; they want one interface with clear rails for custody/settlement and 24/7 trading of both asset types.
• Power users or advisors who prefer rules-based automation: Manual maintenance doesn’t scale; they want reproducible, auditable logic and automated rebalancing they can trust for clients.

How would they acquire their first 10, 50, and 100 customers

• First 10: Founder-led onboarding via warm intros (friends, YC network) with screen-share walkthroughs of wallet connect, portfolio scan, and a first trade; reimburse initial fees and capture testimonials and referrals.
• First 50: Run targeted AMAs/workshops in relevant Discord/Telegram communities with trusted moderators; host cohort onboarding sessions with live demos, fee reimbursements, and simple referral rewards to convert attendees.
• First 100: Double down on the best-performing channels (paid social to custodial users, more community partners, PR tied to product milestones); add a self-serve “first-trade concierge” flow, demo mode, and how-to guides, plus a two-way referral/ambassador program.

What is the rough total addressable market

Top-down context:

DeFi holds roughly $130B in TVL, and tokenized real-world assets (ex‑stablecoins) are ~$30–36B, while stablecoins themselves are ~$300B — indicating a large and growing pool of on‑chain capital that retail interfaces can help allocate DeFiLlama (TVL ~$132.7B; stablecoins ~$305B), RWA.xyz (RWA ~$35.6B as of 2025‑11‑11), a16z crypto (~$30B RWA, Oct 2025).

Bottom-up calculation:

If Freeport reaches 250k retail users globally with an average of $8k each allocated to on-chain yield/rebalancing, that’s ~$2B in assets routed; at a 0.30% blended take across routing spread, product fees, and data/licensing, that implies ~$6M annual revenue potential.

Assumptions:

• Early adopters: ~250k reachable users across self-custody and custodial-migrating retail
• Average allocatable on-chain balance: ~$8k per user focused on yield/diversification, not full net worth
• Blended net take rate: ~0.30% across execution savings, structured product fees, and/or B2B licensing (management fees remain low/none per positioning)

Who are some of their notable competitors

• Zerion: Non-custodial wallet and portfolio app that lets users track, swap, and discover DeFi opportunities across chains—overlaps on wallet connect, portfolio view, and invest routes.
• Zapper: Portfolio tracking and DeFi discovery with execution across protocols; competes on surfacing yield and simplifying multi‑protocol moves.
• 1inch: Leading DEX aggregator optimizing routing and slippage; overlaps on best‑execution for swaps that precede yield deployments.
• Yearn Finance: Yield vaults that automate strategy execution; an alternative path for users seeking packaged, explainable yield products.
• Instadapp: Smart wallet and automation layer for DeFi lending/borrowing and strategy moves; overlaps on automation, rebalancing, and multi‑protocol coordination.