Fresco

What do they actually do

Fresco makes a mobile and web “AI scribe” for construction field teams. Superintendents record short, narrated site‑walk videos and take photos; Fresco transcribes the audio, links images, and turns observations into structured site notes, punch items, RFIs, and daily logs. It also lets teams ask questions about drawings/specs and returns answers with cited sources. Outputs sync into Procore so documentation lives in the GC’s project system (Fresco homepage, YC profile, Procore Marketplace listing).

In practice, a superintendent talks through findings on a walk, Fresco drafts the actions and logs, the user makes quick edits, and then publishes or syncs to Procore—cutting manual end‑of‑day paperwork. The company publicly claims large time savings (e.g., “90% faster” notes) and states it is SOC 2 Type II certified; its Procore Marketplace presence confirms an available integration (YC profile, Fresco Trust, Procore Marketplace listing).

Who are their target customer(s)

• Construction superintendent: Spends hours turning observations into daily reports and punch lists; needs a faster way to capture narrated video/photos and convert them into assignable actions so nothing is lost or re‑entered later (YC profile, Fresco homepage).
• Project manager at a general contractor: Responsible for RFIs, change orders, and schedules; slowed by inconsistent documentation and manual RFI/daily‑log creation that delays approvals and clouds budget and schedule visibility (Procore Marketplace listing, YC profile).
• QA/safety inspector or QC manager: Needs reliable, auditable records of defects and safety issues; struggles when context (who, where, proof) is missing and follow‑up is slow because notes and photos live in different places (Fresco homepage).
• Subcontractor foreman / trades lead: Gets action items from supers and must act quickly; vague punch lists without clear assignment, photo/location context, or due dates drive rework and delays (YC profile).
• PMO / IT admin at a GC or owner: Owns integrations, security, and audit trails; fights data duplication and brittle connections to PM systems, and needs secure, auditable syncs (e.g., to Procore) while keeping field tools simple (Procore Marketplace listing, Fresco Trust).

How would they acquire their first 10, 50, and 100 customers

• First 10: Run tightly scoped, founder‑led pilots on 2–3 job sites for 2–4 weeks, capture site‑walks daily, and push results into Procore to prove low friction and time saved; convert with on‑site demos and before/after time‑savings notes (YC profile, Procore Marketplace listing).
• First 50: Leverage the Procore Marketplace and early case studies; pair targeted outbound to PMs at mid‑sized GCs with a small referral/expansion discount and a “field ambassador” program to train peers (Procore Marketplace listing, YC profile).
• First 100: Hire an enterprise AE and CS lead to run multi‑site pilots with national GCs; bundle SOC 2/audit controls and one‑click Procore sync in procurement‑friendly contracts and use pilot templates to upsell (Fresco Trust, Procore Marketplace listing).

What is the rough total addressable market

Top-down context:

Analyst reports place the global construction software market around $10–11B today and growing toward ~$20B+ by the early 2030s (Fortune Business Insights, Grand View Research).

Bottom-up calculation:

Using Fresco’s public signal of ~$1,000 per site per month (~$12,000/year), and U.S. counts of 814,557 construction businesses with employees or ~919,000 establishments, yields a U.S. TAM of roughly $9.8–$11.0B/year (HN/YC launch, ConstructionCoverage/Census, AGC).

Assumptions:

• Pricing is per site at ~$1,000/month and is paid for active projects.
• Each counted establishment corresponds to at least one payable site in a year; multi‑site firms increase spend.
• Not all establishments are near‑term buyers (SAM is smaller due to size, workflows, and integrations).

Who are some of their notable competitors

• StructionSite: Video/photo site capture that produces time‑stamped, tagged reports and punch lists with Procore integration; centers on 360/video/photo mapping and progress visuals rather than narrated‑video transcription and document Q&A.
• OpenSpace: Continuous 360° photo capture mapped to plans for visual progress tracking; reduces manual documentation but focuses on mapped photo archives and progress metrics, not extracting action items from narrated site‑walks or drafting RFIs.
• Disperse: AI photo analysis for progress tracking and quality/defect detection that generates issue lists and completion metrics; emphasizes analytics from frequent photo uploads rather than multimodal (video+voice+docs) scribing and Q&A.
• Raken: Mobile daily‑reporting and field log app for fast reports, photos, timecards, and punch lists; a structured reporting tool, not an AI scribe that transcribes narrated video and answers questions over drawings/specs.
• Fieldwire: Field management and task/punch‑list app for crews (drawings, tasks, photos); overlaps on assigning and tracking actions, but is a general workflow tool rather than an automatic transcription and document‑Q&A layer built around narrated site‑walks.