Gale

What do they actually do

Gale provides a web-based platform to help people and organizations manage immigration and visa cases end to end. Users create a profile, indicate their situation (nationality, destination, visa type, employment/school status), and upload documents. The system organizes required materials, tracks what’s missing or expiring, and presents checklists and deadlines so applicants know what to do next (company site).

The product offers rules-based eligibility guidance to suggest viable visa routes and next steps. Applicants, employers/HR, and attorneys can coordinate in one place with task assignment, reminders, and messaging. A centralized dashboard shows progress, status updates, and outstanding items; where supported, completed data can be exported or handed off to a lawyer for filing. This focuses on making intake, document collection, and case tracking faster and less error-prone today.

Who are their target customer(s)

• Individual visa applicants: They struggle to identify eligible visa routes, gather the right documents, and hit shifting deadlines, often coordinating poorly with employers or lawyers so progress feels opaque and slow.
• Employers / HR teams sponsoring employees: They track multiple cases across different rules and renewal dates with spreadsheets and manual reminders, creating compliance risk and spending time chasing documents and coordinating with counsel.
• Immigration lawyers and law firms: They lose billable time to repetitive intake, document collection, and status updates, and lack standardized client data, making filings slower and increasing review workload and error risk.
• Corporate mobility / relocation teams: They need centralized visibility across many assignees and vendors but lack a single system for status, costs, and deadlines, leading to missed steps, extra vendor management, and business disruption.
• University international-student offices: They support many students with diverse pathways and time-sensitive requirements, but limited staffing and fragmented communication make intake error-prone and slow approvals.

How would they acquire their first 10, 50, and 100 customers

• First 10: Do 1:1 outreach to warm networks (YC founders, pilot immigration lawyers, startup HR) and run a 6–8 week free pilot with concierge setup and live demos to replace spreadsheets; collect feedback and testimonials.
• First 50: Scale pilots via targeted LinkedIn outreach to HR managers and immigration counsels plus short educational webinars for universities and law firms; offer low-friction monthly pilots and discounted per-case pricing, then convert satisfied pilots with direct follow-ups and referrals.
• First 100: Add inbound (SEO pages like “work visa checklist”), test pay-per-lead with a few law firms, and ship one HRIS or e-sign integration; hire one sales rep for mid-market, launch a partner referral/affiliate program, and standardize onboarding playbooks.

What is the rough total addressable market

Top-down context:

A defensible global ARR TAM for a multi-segment immigration platform spanning consumers, employers, law firms, mobility teams, and universities is roughly $1.5B–$5B, with mix driven by consumer volume vs. enterprise ACV.

Bottom-up calculation:

Bottom-up ranges across five segments—individuals (5–20M cases at $50–$300), employers (50k–200k firms at $1k–$10k), law firms (5k–30k at $2k–$25k), mobility (2k–10k at $10k–$200k), and universities (1k–5k at $2k–$40k)—sum to ~$332M–$10.95B; a prudent headline is $1.5B–$5B.

Assumptions:

• Focus on high-filing markets (US/UK/CA/AU/EU/OECD) for early addressable volume.
• Per-case and per-organization pricing within stated ranges is achievable with current product scope.
• Counts of sponsoring employers, law firms, mobility teams, and universities fall within the given global ranges.

Who are some of their notable competitors

• Docketwise: Web-first immigration case management and form-filling for attorneys and self-filers; overlaps on guided intake, document collection, and client portals.
• INSZoom: Established immigration case management for firms and corporate teams; competes on enterprise workflows, tracking, and compliance reporting.
• LawLogix: Immigration case management and employer compliance software used by in-house teams and firms; strong on sponsored employee workflows and integrations.
• Boundless: Consumer-focused guidance for family-based and naturalization cases with attorney connections; competes for individuals seeking a guided self-serve path.
• Fragomen: Large global immigration law firm offering managed services and enterprise solutions; competes for enterprise contracts preferring full-service legal plus tech.