Getcho

What do they actually do

Getcho provides a delivery‑orchestration layer that sits between merchants and local courier fleets. Merchants connect orders via a Shopify app or custom integration, then use Getcho to verify addresses and order details, route jobs to suitable couriers, coordinate pickups, and track trips in real time. The product includes a business dashboard, branded tracking pages, proof‑of‑delivery (photos/signatures), scheduling, and mobile apps for couriers and recipients; it also offers assistants that triage courier messages and help verify deliveries (site, How it works, Shopify integration, iOS app listing).

Behind the scenes, Getcho orchestrates existing local/on‑demand fleets rather than running its own, adding verification, monitoring, and human/automated exception handling to reduce failed or mishandled deliveries. It positions itself as a reliability layer—standardizing routing, communications, and audit trails across many couriers—an approach the team highlights on their YC profile (how it works, YC).

Who are their target customer(s)

• Small/high‑end retail and DTC merchants offering local or same‑day delivery: Failed deliveries lead to refunds and lost customer trust, and these teams lack the staff and carrier relationships to resolve exceptions quickly (site, Shopify integration).
• Furniture, rentals, and bulky/fragile goods merchants: Trips require coordination and careful handling; misses or damage create expensive claims and re‑sends. They need verified proof and tighter courier coordination (how it works).
• Fashion designers, showrooms, and wholesale sample shippers: Late or lost samples delay sales cycles and strain relationships; teams are too lean to chase exceptions in real time (partners, site).
• Legal, medical, and corporate services sending critical documents/items: Missed deliveries can create compliance or contractual issues; they require signatures/photos and reliable receipt confirmation (how it works).
• Local courier fleets and small 3PLs supplying last‑mile capacity: They face fragmented bookings and inconsistent instructions from many merchants; a standard integration and verification layer reduces manual back‑and‑forth (how it works, partners).

How would they acquire their first 10, 50, and 100 customers

• First 10: Founder‑led local pilots with nearby high‑value merchants via warm intros, in‑person visits, and the Shopify app listing. Run short paid pilots with white‑glove onboarding, collecting before/after metrics and testimonials for proof.
• First 50: Use early case studies to target similar merchants in new neighborhoods/cities and sign partnerships with courier fleets/small 3PLs to bring their merchants. Standardize a 1‑week onboarding, add low‑risk pricing, and incent referrals from merchants and fleets.
• First 100: Enable self‑serve via Shopify and the website with automated onboarding and templates; recruit channel partners (Shopify agencies, regional 3PLs, POS vendors). Run a lightweight PLG/app‑store motion alongside focused outbound for multi‑location/enterprise deals.

What is the rough total addressable market

Top-down context:

The U.S. Couriers & Local Delivery Services industry is about $191B in 2025, reflecting the broad pool of last‑mile spend that orchestration layers can tap (IBISWorld). Within that, the global same‑day delivery segment alone was about $10.1B in 2023, indicating a sizable, growing niche focused on rapid local fulfillment (Market.us).

Bottom-up calculation:

Focus on software/orchestration fees from Shopify‑like merchants doing local/same‑day. If ~3% of the ~2.67M U.S. Shopify stores (≈80k stores) need high‑reliability local delivery, and each averages 100 deliveries/month with a $2.50 per‑delivery orchestration fee, annual TAM ≈ 80,000 × 100 × $2.50 × 12 ≈ $240M. A more conservative case at 1% adoption (≈27k stores) yields ≈$81M per year (Shopify store count source).

Assumptions:

• Share of U.S. Shopify stores needing reliable local/same‑day delivery is 1%–3% (conservative given broader retail).
• Average local/same‑day volume is ~100 deliveries per merchant per month across targeted verticals.
• Average realized fee to the orchestration layer is ~$2–$3 per delivery (mix of per‑order fees and/or subscription‑equivalent).

Who are some of their notable competitors

• Nash: Delivery orchestration platform that connects merchants to multiple last‑mile providers via a single API; overlaps on routing jobs across third‑party fleets.
• OneRail: Enterprise delivery orchestration layer connecting shippers to a large courier network with tracking and exception management; strong in retail/enterprise segments.
• Onfleet: Delivery management software for in‑house fleets (routing, dispatch, tracking, proof‑of‑delivery); relevant when merchants operate their own drivers.
• Bringg: Enterprise delivery and fulfillment orchestration platform used by retailers and logistics providers for last‑mile coordination and visibility.
• Uber Direct: API‑based, same‑day/next‑day fulfillment using Uber’s courier network; a single‑carrier alternative that some merchants integrate directly.