Harbera

What do they actually do

Harbera builds a cloud web app that helps in‑house credentialing teams automate provider and facility credentialing tasks. Today the product ingests and classifies documents, extracts key fields, tracks expirables and re‑credentialing timelines, pre‑fills payer enrollment forms and interacts with payer portals, runs continuous status checks (via automated browser agents) to catch in‑network lapses, and provides reporting/analytics with APIs and webhooks for integrations Harbera. It is positioned for internal teams at hospitals, clinic groups, telehealth companies, MSOs/DSOs, and staffing firms rather than as an outsourced CVO Harbera YC.

Day‑to‑day users are credentialing specialists, provider‑enrollment coordinators, medical‑staff coordinators, payer‑relations specialists, compliance officers, and revenue‑cycle teams. Harbera says it is HIPAA‑compliant, signs BAAs, encrypts data in transit and at rest, and hosts on US AWS Privacy Notice Harbera. The company is an early‑stage YC W25 startup with a small founding team YC Crunchbase. On the near‑term roadmap, they list centralized AI messaging/packet assembly, deeper automation for delegated credentialing/audit readiness, and richer contract analysis/negotiation support as “coming soon” or next steps Harbera.

Who are their target customer(s)

• Hospital or health‑system credentialing teams: They spend heavy time on manual data entry, spreadsheets, and portal checks, which leads to missed expirations and providers falling out‑of‑network, risking denials and revenue delays.
• Multi‑site clinic groups / DSOs / MSOs: Operations teams must coordinate documents and assemble packets across many locations. Doing this by hand is slow and error‑prone when auditors or payers request records.
• Telehealth platforms and staffing/locum agencies: They frequently add/remove clinicians across states and payers. Repeated portal work and long onboarding cycles cause billing delays and gaps in provider coverage.
• Provider‑enrollment coordinators and payer‑relations specialists: Daily work involves filling PDFs, submitting rosters, and logging into payer portals. Status is hard to track and follow‑ups pile up, so enrollments stall without clear visibility.
• Compliance officers and revenue‑cycle managers: They need reliable, continuous signals on expirables and contract terms. Manual processes increase risk of denials, revenue leakage, and audit/compliance issues.

How would they acquire their first 10, 50, and 100 customers

• First 10: Founder‑led outbound to credentialing leaders at hospitals, clinic groups, telehealth platforms, and staffing firms; run discounted/no‑cost pilots with white‑glove onboarding to prove workflows and collect feedback, then turn pilots into short case studies and referral asks Harbera YC.
• First 50: Use the early case studies in targeted outbound/email to similar orgs and roles; add a sales rep and CS lead to run standardized pilot packs and weekly onboarding office hours, plus short webinars and one‑page playbooks for common payer workflows Harbera YC.
• First 100: Layer in channel partners (MSOs, staffing agencies, RCM vendors, credentialing consultancies) and an integrations playbook for common EHR/payroll systems; standardize pricing tiers and self‑serve onboarding for smaller customers, and combine partner co‑sell with selective conference presence and a referral program Harbera YC.

What is the rough total addressable market

Top-down context:

Market researchers peg the U.S. credentialing software and services in healthcare market at roughly $268M in 2024, growing at ~7% CAGR Yahoo Finance/ResearchAndMarkets. As context for buyer counts, there are about 6,100 U.S. hospitals AHA and MGMA represents more than 15,000 group medical practices MGMA.

Bottom-up calculation:

Start with ~6,100 hospitals plus at least 15,000 group practices as potential buyers AHA MGMA. If 30–40% are in‑house credentialing teams that adopt dedicated software and the average contract is $20k–$30k ARR, that implies a U.S. SAM of roughly $170M–$250M, broadly consistent with top‑down estimates.

Assumptions:

• Focus on U.S. in‑house credentialing (excludes fully outsourced CVO‑only buyers).
• 30–40% adoption among hospitals and mid‑to‑large groups; smaller practices less likely to buy standalone software.
• Average contract value estimated at $20k–$30k ARR across a mix of small groups to large systems.

Who are some of their notable competitors

• symplr Provider: Enterprise credentialing and provider enrollment suite widely used by hospitals/health systems; offers end‑to‑end workflows, privileging, and CVO services symplr.
• HealthStream (CredentialStream/VerityStream): HealthStream’s CredentialStream portfolio supports credentialing, privileging, and enrollment for acute and non‑acute settings, with HITRUST‑certified infrastructure and CVO services HealthStream/VerityStream.
• MD‑Staff: Credentialing and privileging software used by hospitals and systems, emphasizing automation, reporting, and managed care/enrollment modules MD‑Staff.
• Modio Health (OneView): Cloud platform for provider credential management with expirables tracking, prefilled forms, CAQH monitoring, and reporting; used by practices and groups Modio.
• Medallion: Software‑plus‑services for credentialing, licensing, and payer enrollment aimed at provider groups and telehealth, with automation and CVO capabilities Medallion.