Hemut

What do they actually do

Hemut makes a transportation management system (TMS) for small and mid‑size trucking carriers. It connects to ELD/telematics, ingests and recognizes load documents, and centralizes dispatch, live load tracking, billing, and accounting in one system. The product emphasizes removing manual data entry and giving real‑time visibility into loads and exceptions Hemut homepage.

Today, Hemut automates routine back‑office steps such as parsing rate confirmations and invoices, creating and reconciling bills, calculating ETAs, and sending alerts. The site shows an active app, demo flow, ELD integrations, and at least one customer quote (Meiborg Brothers), indicating it’s live and onboarding fleets now Hemut homepage YC profile.

Who are their target customer(s)

• Small fleet owner/operator (1–20 trucks): They juggle dispatching, billing, and driver management themselves, leading to heavy manual paperwork and slow collections. Hemut automates document entry, invoicing, and tracking so they can avoid extra back‑office hires Hemut homepage YC profile.
• Dispatch manager at a growing fleet (20–100 trucks): Their team spends hours updating ETAs, calling drivers/brokers, and re‑routing trucks when plans change. Hemut provides live tracking, routing/ETA calculations, and AI‑assisted communications to cut this manual work Hemut homepage.
• Bookkeeper or billing lead: Manual entry of rate confirmations and invoices and frequent reconciliation disputes delay cash. Hemut parses documents and automates invoicing/reconciliation to reduce errors and speed payment Hemut homepage.
• Compliance/operations coordinator (ELD/telematics owner): Collecting and normalizing driver logs and telematics data for payroll, safety, and audits is fragmented across systems. Hemut integrates ELD telematics and normalizes data to simplify compliance tasks Hemut homepage.
• Load‑sourcing / sales rep who books freight with brokers: Manual rate‑confirmation handling and slow responses to new loads cost time and margin. Hemut automates rate‑confirmation parsing today and plans automated booking/communications to speed cycles Hemut homepage YC profile.

How would they acquire their first 10, 50, and 100 customers

• First 10: Founder‑led outreach to nearby small fleets (1–20 trucks) with a 30–60 day pilot and white‑glove onboarding; run hands‑on demos that import their ELD data and parse live rate confirmations to show immediate time/cash savings Hemut homepage YC profile.
• First 50: Turn early wins into short case studies and referral offers; hire one A/E or CS rep to run 10–15 demos/week and publish onboarding templates for common ELD/accounting stacks so new fleets go live in days Hemut homepage.
• First 100: Add co‑sell partnerships with 1–2 ELD vendors and a bookkeeping network, list in carrier/dispatch marketplaces, and spin up targeted outbound to growing fleets while improving self‑serve signup and tiered pricing Hemut homepage YC profile.

What is the rough total addressable market

Top-down context:

The U.S. has roughly 580k active motor carriers, with the vast majority under 100 trucks—squarely in Hemut’s target small/mid‑fleet segments ATA / trucking.org OOIDA using FMCSA snapshot.

Bottom-up calculation:

Using ~580k target fleets × annual revenue per customer of $300 / $1,800 / $6,000 (benchmarked to current TMS pricing), TAM is ≈ $0.17B / $1.04B / $3.48B ARR OOIDA/FMCSA TruckLogics TruckingOffice AntsRoute Tentrucks.

Assumptions:

• Customer universe is U.S. carriers with 1–100 trucks per FMCSA snapshot; counts are approximate and change over time OOIDA/FMCSA.
• ARPC bands reflect current small/mid‑fleet TMS pricing; Hemut can reasonably price higher for deeper automation/integrations TruckLogics TruckingOffice AntsRoute.
• Scope limited to U.S. small/mid carriers; excludes brokers and very large enterprise fleets for conservatism.

Who are some of their notable competitors

• Rose Rocket: Cloud TMS for carriers and brokers with order→dispatch→billing automation, document capture, and many prebuilt integrations; overlaps on dispatch, tracking, and back‑office automation Rose Rocket help docs.
• AscendTMS: Low‑cost, widely used TMS for small carriers covering load/dispatch, document management, invoicing, and ELD connections; strong on quick onboarding for very small fleets AscendTMS features & pricing doc processing.
• Tailwind TMS: All‑in‑one TMS for small‑to‑mid carriers and brokers with dispatch, AR/AP, QuickBooks sync, driver mobile app, and ELD integrations; direct overlap with Hemut’s core workflows Tailwind product reviews.
• Samsara: Telematics‑first fleet platform (GPS, ELD, routing/dispatch, safety) often paired with separate TMS; competes on live tracking, routing/ETAs, and ELD integrations Samsara telematics routing & dispatch.
• Motive (KeepTruckin): Fleet operations platform with ELDs, GPS/AI dashcams, compliance, and dispatch tools; overlaps on ELD/telematics, driver apps, and dispatch automation for small fleets Motive overview fleet features.