Indemni

What do they actually do

Indemni provides software to help shippers, carriers, brokers, and insurers detect and respond to cargo theft and fraud. The platform brings together shipment data (tracking, documents, location pings) into a single view, watches for suspicious patterns such as route deviations or mismatched paperwork, and alerts the right people quickly.

Users can review an incident timeline with supporting evidence, coordinate response steps (e.g., contacting drivers or law enforcement), and keep records that support claims and recovery. The focus is on earlier detection, fewer false alarms, and clearer documentation so teams spend less time chasing information and more time resolving real issues.

Who are their target customer(s)

• Logistics/Operations manager at a shipper: Shipments go missing or are diverted and they learn about it late, forcing manual outreach and ad‑hoc tracking. They also lack organized, reliable evidence to escalate with carriers or police.
• Security/Risk lead at a carrier or 3PL: They face trailer and yard theft or tampering but can’t quickly tell if a driver/device was compromised. Investigations are manual and noisy, leading to wasted time on false alarms.
• Freight broker or dispatch coordinator: They get hit by fake pickups, double‑brokering, and fraudulent paperwork, with no fast way to verify real pickup/delivery. This creates lost revenue, customer disputes, and operational chaos.
• Claims/insurance adjuster at an insurer or large shipper: They must process claims with incomplete or inconsistent evidence, which delays settlements and increases payouts. Missing timelines and documentation make liability and recovery harder.
• Accounts payable / finance at shippers or brokers: They risk paying invoices tied to stolen or fraudulently delivered freight because verification is late or unreliable, causing direct losses and strained carrier/vendor relationships.

How would they acquire their first 10, 50, and 100 customers

• First 10: Run hands‑on pilots via founder/YC introductions with shippers, brokers, and an insurer partner. Do manual integrations, operate in shadow mode with clear KPIs, and convert wins into named references.
• First 50: Turn early references into a repeatable playbook; target similar accounts with account‑based outreach and co‑sell with select TMS/telematics partners to reduce onboarding time.
• First 100: Productize onboarding with prebuilt integrations and a self‑serve tier; bundle a vetted incident‑response/insurer partner network to show immediate ROI, and scale inside sales plus inbound content to convert pilots to multi‑year deals.

What is the rough total addressable market

Top-down context:

Indemni’s addressable market is plausibly in the low billions of dollars in ARR if it sells broadly to mid‑to‑large shippers, brokers, carriers, 3PLs, and insurers; actual size depends on pricing model and coverage depth.

Bottom-up calculation:

Example enterprise model: ~25,000 relevant global enterprises × ~$75,000 average ACV ≈ ~$1.9B in ARR. A volume model could add upside if priced per monitored shipment at scale.

Assumptions:

• Focus on 10k–50k global enterprises handling higher‑value freight and complex networks.
• Average ACV ranges from $25k for smaller pilots to $150k+ for large shippers/insurers.
• Data coverage and proven loss reduction are sufficient to sustain enterprise pricing.

Who are some of their notable competitors

• CargoNet: Cargo‑theft alerting and recovery network focused on incident reporting, data sharing, and coordination with law enforcement; overlaps on theft detection/response, less on integrated analytics workflows.
• FreightWatch (FreightWatch International) / SensiGuard: High‑value shipment security and monitoring (trackers, seals) with incident response. Competes via physical security devices and recovery services rather than software‑first analytics.
• FourKites: Real‑time supply chain visibility for shippers and carriers. Overlap where route deviation and exception data can surface potential theft or diversion risks.
• project44: Large visibility network connecting shippers and carriers. Competes on breadth of carrier integrations and live tracking signals customers can use for anomaly detection.
• Samsara: Telematics and fleet management (GPS, geofencing, cameras). Not theft‑specific, but provides key telemetry and evidence used to detect tampering and investigate incidents.