Juxta

What do they actually do

Juxta makes a software-based positioning platform it calls the Universal Positioning System (UPS). Customers upload a floorplan, CAD file, or satellite image, and Juxta converts it into a location‑aware environment. The company trains models using simulated movement and ships those models to customer devices so they can determine position on‑device using built‑in sensors (e.g., IMUs), without installing beacons or other new hardware. The system is designed to work offline with minimal connectivity and to be resistant to jamming (site, YC profile).

Today, Juxta publicly claims sub‑1 meter indoor accuracy and around 3 meters outdoors, supports tracking for phones, robots, and machinery, and exposes a portal with a drag‑and‑drop workflow to map spaces and go live quickly on a pay‑by‑area plus assets model. Early activity focuses on logistics/warehousing, robotics, healthcare, and defense; the company cites pilots/LOIs (e.g., with RC Mowers and a patient‑tracking LOI) and references productized offerings like Juxta Transport, Wayfinder, and Sync that map to asset tracking, navigation, and data sync use cases (site, logistics use case, YC profile, terms mentioning product names).

Practically, devices still need an IMU and real‑world accuracy will vary by environment, map fidelity, and sensor quality. Juxta is early‑stage (Summer 2025 YC) and appears to be converting pilots and LOIs into paid deployments rather than running large public rollouts yet (YC profile, site).

Who are their target customer(s)

• Warehouse/logistics and port operations managers: They need reliable indoor location for pallets, forklifts, and AGVs across large facilities. Existing options (GPS, beacons, lengthy surveys) either fail indoors or require installs and maintenance that slow operations and add cost (logistics, site).
• Robotics and autonomy teams (OEMs, integrators): Robots drift or lose localization in complex buildings, forcing expensive sensor stacks or frequent recalibration. They want on‑device software that works offline and does not require adding beacons or lidar just to stay localized (YC profile, site).
• Hospital operations and patient‑safety managers: Hospitals struggle to find patients, staff, and critical equipment quickly, which hurts throughput and safety. They need fast, non‑invasive setups that use existing devices or wearables without disruptive installs (YC profile, site).
• Defense units and contractors: In GPS‑denied or jammed environments, units need reliable positioning without external signals or added infrastructure. Solutions must run on standard devices with minimal connectivity and resist jamming (YC profile, site).
• Facility or campus asset managers (airports, plants, large campuses): They need to scale location services across many buildings and tie into asset systems without per‑room installations. They prefer pay‑by‑area deployments that can go live in hours via a portal (site, terms).

How would they acquire their first 10, 50, and 100 customers

• First 10: Hand‑sell short, paid pilots in robotics and healthcare where LOIs exist; ingest customer floorplans, deploy models, and prove sub‑1 m indoor or ~3 m outdoor accuracy to convert into initial paid rollouts (YC profile, site).
• First 50: Package repeatable vertical playbooks for warehouses, ports, and robot fleets; secure 2–3 OEM/integrator partnerships to co‑sell and publish case studies with measurable ops gains, framed under Transport/Wayfinder offerings (logistics, terms).
• First 100: Scale a self‑serve portal and channel/reseller motions; add APIs/integrations with WMS/RTLS/hospital systems so customers can map and go live with minimal support; invest in developer tools and targeted procurement outreach (site, terms).

What is the rough total addressable market

Top-down context:

The direct, clean TAM is the global indoor‑location/positioning market: USD 11.9B in 2024, projected to reach USD 31.4B by 2029, which aligns with Juxta’s software‑first positioning focus (MarketsandMarkets).

Bottom-up calculation:

Illustratively, if Juxta targets 10,000 large warehouses at an average 40,000 m² each with pay‑by‑area pricing of $0.05/m²/month plus 50 tracked assets at $5/asset/month, that subset alone would be roughly ~$340M/year in potential spend (before other verticals).

Assumptions:

• Pricing model uses pay‑by‑area ($0.05/m²/month) plus per‑asset ($5/month) fees, based on Juxta’s stated pricing structure but illustrative rates.
• Targetable large warehouses: ~10,000 globally; average mapped area: 40,000 m²; 50 trackable assets per site.
• Bottom‑up example excludes hospitals, ports, campuses, and defense to avoid double counting and keep the illustration conservative.

Who are some of their notable competitors

• IndoorAtlas: Indoor‑positioning SDK that builds venue maps via magnetic/Wi‑Fi/IMU fingerprinting and powers wayfinding/analytics; typically requires a venue fingerprinting step before production use.
• Pointr: Enterprise indoor mapping and positioning with BLE‑based location and a cloud control plane; focuses on large venues (airports, malls, workplaces) with packaged wayfinding and analytics.
• SLAMcore: On‑device visual‑inertial SLAM SDK for robot OEMs/integrators so robots localize without external infrastructure; expects camera/IMU inputs and integration into robot stacks.
• NavVis: Large‑scale indoor mapping and digital‑twin platform with SLAM‑based capture systems; enterprise workflows often involve specialized capture hardware and cloud management.
• HERE Technologies: Location platform with indoor maps and positioning SDKs (Wi‑Fi/BLE/cellular) and enterprise integrations; strong in broad venue coverage and developer/enterprise tooling.