Leadbay

What do they actually do

Leadbay is a paid web and mobile SaaS that helps sales teams find, score, and act on SMB prospects that mainstream databases often miss. Reps discover new companies in a feed that learns from like/dislike feedback, score imported lists from CRM/ERP/CSV in a Monitor view, and turn qualified leads into calls, emails, or meetings in an Activate workspace. Phone and email enrichment is available via the product’s FullEnrich API, with per‑token pricing, and plans are sold per user with list‑size tiers (features/docs, pricing). The system’s domain‑specific model (Leadbay COMPASS) combines web signals, customer data, and rep feedback to prioritize likely buyers (model blog, docs).

The product is live, publishes a weekly changelog, and is being used in paid beta programs. Near‑term work focuses on mobile‑first field use (e.g., nearby lead maps, in‑app calling), manager/enterprise features, deeper CRM/ERP syncs, and clearer AI explanations to speed rep decision‑making (changelog, mobile blog, docs).

Who are their target customer(s)

• Field/territory sales reps selling into fragmented local SMBs (e.g., wholesale, building supply, hospitality): Standard lead lists miss many local businesses or are outdated, forcing manual hunting and call‑warming instead of selling. They need nearby, under‑covered prospects and a mobile workflow to act in the field (mobile blog, features/docs).
• SDRs / inside sales teams running outbound to SMBs: Lists have low reply rates and lots of noise, so reps spend hours filtering bad contacts. They need fast scoring, concise AI summaries, and clear next actions to increase conversion (features/docs, changelog).
• GTM / sales managers at companies focused on SMB segments: Managers struggle to expand achievable TAM and see which outreach moves pipeline because many target companies are invisible in existing databases. They need under‑covered companies surfaced plus reporting and higher‑volume plans to scale teams (YC profile, pricing, changelog).
• Vertical specialists (insurance brokers, professional services, hospitality suppliers): Generic enrichment misses niche signals that indicate buying intent, so high‑value accounts get overlooked. They need a domain‑specific model that learns from rep feedback to surface industry‑relevant prospects (model blog, features/docs).
• RevOps / CRM admins prioritizing and actioning account lists: CRM/ERP exports are messy and teams lack a reliable way to rank accounts, enrich contacts cost‑effectively, and sync outreach back. They need scoring, enrichment, and smoother bi‑directional syncs to reduce manual work (features/docs, pricing).

How would they acquire their first 10, 50, and 100 customers

• First 10: Convert paid beta users and YC/early‑network intros into hands‑on pilots, tuning COMPASS per vertical and using discounted pilot pricing plus enrichment credits to generate measurable early wins (changelog, YC profile, pricing).
• First 50: Replicate pilots into targeted vertical cohorts with founder‑led outbound and in‑field demos of the mobile workflow; offer short trials with list/enrichment credits and referral incentives (features/docs, mobile blog).
• First 100: Launch clear self‑serve trials and productized onboarding while selling manager dashboards/ROI; add reseller/integration deals with CRM/enrichment vendors and trade associations for reach (pricing, features/docs).

What is the rough total addressable market

Top-down context:

Leadbay competes in the global sales‑intelligence/lead‑discovery software market, which is estimated around $3B today with forecasts to roughly $6.7B by 2030 (Grand View Research, ResearchAndMarkets).

Bottom-up calculation:

US has ~33M small businesses and the EU ~23M SMEs (~56M combined); at €200/user/mo (within Leadbay’s listed €124–€349 range), 0.1% penetration at one seat per org implies about €134M ARR (SBA, EU report, Leadbay pricing).

Assumptions:

• One paid seat per buying organization (conservative; larger buyers may purchase multiple seats).
• Average price example uses €200/user/mo within Leadbay’s published range.
• Initial geography focused on US and EU SMB‑facing sellers.

Who are some of their notable competitors

• ZoomInfo: Large incumbent B2B data and sales‑intelligence provider with broad company/contact coverage and enrichment tools.
• Apollo: Prospecting and sales engagement platform combining a lead database with sequencing, popular with SMB and startup teams.
• Cognism: B2B data vendor with strong EMEA focus and compliance positioning, used for contact discovery and intent signals.
• Lusha: Self‑serve contact enrichment and prospecting tool focused on straightforward SMB workflows.
• UpLead: B2B contact database and enrichment platform positioned as a cost‑effective alternative for SMB prospecting.