Loombotic

What do they actually do

Loombotic makes custom wire harnesses on demand. Customers upload CAD/drawings or use a simple web builder to choose connectors, wire gauges, lengths, and colors, receive an instant quote, and place an order online. The company advertises delivery in as little as 7 days and supports volumes from 1 to 10,000+ (Loombotic site; HardwareFYI mention).

Production happens in-house on semi-automated, software-controlled lines with inline sensors for checks like crimp height and pull-force, and automatic rejection of out-of-spec parts. Every harness receives continuity, hi-pot, and pull-force testing and is inspected to IPC/WHMA‑A‑620 standards before shipping; express turnaround depends on component availability (Loombotic site).

The company is early-stage but operational, with public instant-quote ordering and active hiring for wire harness technicians in Toronto, indicating live or near-production lines (Loombotic site; YC jobs).

Who are their target customer(s)

• Hardware startups and prototype teams iterating quickly: They lose weeks waiting for quotes and builds and can’t justify large MOQs, which slows testing and product development.
• OEM product teams needing short-run or urgent replacements: Incumbent suppliers miss lead times or reject small batches, causing assembly delays or missed launch/service dates.
• Contract manufacturers and electronics assemblers: Variable quality and missing inspection data create rework and line stoppages; supplier delays make throughput unpredictable.
• Engineering teams in high-reliability systems (robots, EVs, medical): Inconsistent assembly and documentation lead to field failures and long debug cycles; they need tested, traceable harnesses.
• Teams prioritizing domestic/nearshore supply: Overseas logistics, customs, and slow response times make last‑minute changes and quick turnarounds difficult.

How would they acquire their first 10, 50, and 100 customers

• First 10: Directly approach nearby fast-moving hardware teams (YC/alumni, robotics/EV, prototype shops) and offer a discounted or free single harness delivered within 7 days plus a full test report to earn references and refine handoff.
• First 50: Sign revenue-share pilots with local CMs, PCB houses, and design consultancies to resell the instant-quote link; in parallel, pitch CM/line managers a guaranteed prototype lead time with standardized reports and traceability.
• First 100: Release a simple CAD-to-quote integration or API for self-serve orders; run targeted SEM/LinkedIn to procurement and manufacturing managers using early case studies, while securing supplier contracts and buffer stock to keep the 7‑day SLA consistent.

What is the rough total addressable market

Top-down context:

Public estimates place the global wire harness market in the tens of billions annually—about USD 65.8B in 2024 per The Business Research Company, with some analyses citing ~USD 100B+ depending on scope; the broader cable-assembly market is roughly USD 179B in 2024 (TBRC; FMI; Precedence Research; Grand View Research – cable assembly).

Bottom-up calculation:

Model the serviceable market from customer counts in core geographies (hardware startups, OEM product teams, EMS/CMs), estimated annual prototype/short‑run harness spend per account, and Loombotic’s capacity and pricing; align with use cases enabled by instant quoting, 7‑day turnaround, and automated QC (Loombotic site).

Assumptions:

• Number of target customers in North America and their average annual prototype/short‑run harness spend.
• Average order value and order frequency per customer segment (startups, OEM teams, EMS/CMs).
• Achievable throughput and yield per production line while maintaining a 7‑day SLA given typical component availability.

Who are some of their notable competitors

• Miniproto: Online configurator and quoting for prototype/low‑volume harnesses with no MOQ and quick turnarounds—direct competitor on self‑serve convenience for small batches.
• Salt Lake Cable & Harness: U.S. contract manufacturer focused on low‑to‑medium volumes and regulated industries; competes on domestic reliability and IPC/quality processes rather than instant self‑serve quotes.
• Precision Cable Assemblies (PCA): Larger OEM/CM with design support and nearshore capacity (including Mexico); suited for bigger production transfers that Loombotic may target as it scales.
• Q5D: Developer of robotic systems for automated wire‑harness production; competes at the equipment/automation layer that underpins next‑gen factories.
• Kato Cable: U.S. assembler marketing automated harness and cable assembly for quick‑turn, low‑to‑mid volumes—an incumbent adopting automation to shorten lead times.