Mixy

What do they actually do

Mixy is an iPhone app that automatically blends two songs into a short mashup. Users pick two tracks, tap to mix, and the app handles stem separation, beat alignment, and a basic blend so they can play and share the result to social platforms App Store, YC page.

The app uses a freemium model: a limited free tier and a paid subscription that increases usage and unlocks features; reviews frequently mention a weekly “Pro” plan and caps in the free tier. Early feedback praises speed/ease but notes artifacts from stem separation, pitch/tempo mismatches, and few editing controls App Store reviews. Mixy’s Terms cover user-uploaded content and licensing, which has practical implications for reuse and rights TOS.

Who are their target customer(s)

• Short-form social creators (TikTok/Reels posters): They want a one-tap way to turn two songs into a shareable clip. Today, mixes are short, sometimes sound rough, and useful output is often behind a paid tier that creates friction [App Store; YC page].
• Casual listeners who enjoy unexpected mashups: They want longer, listenable blends they can replay. Mixy currently produces short clips and mixes can have audible artifacts or alignment issues that hurt end-to-end listening [App Store; YC page].
• Amateur DJs / bedroom producers: They want control (section selection, levels, tempo/pitch match, full-length stems). The app’s auto-mixing and separation can be inconsistent and there are few manual controls today [App Store reviews].
• Independent artists and creators: They worry about unauthorized reuse and want clear attribution or payment when their work is remixed. Mixy asserts broad rights over uploads and says it plans automated payouts, but details remain unresolved [TOS; YC page].
• Heavy creators / power users willing to pay: They need predictable pricing and higher usage caps. Reviews cite confusing limits and a weekly subscription cost that blocks habitual use [App Store reviews; TOS].

How would they acquire their first 10, 50, and 100 customers

• First 10: Personally invite 10 creators (friends, beta users, DJs, YC contacts) to install Mixy, comp Pro access, post one mashup, and give structured feedback to triage quality/UX issues while instrumenting sessions [App Store; YC page].
• First 50: Seed micro‑creators and active TikTok/Reels and DJ communities for a coordinated posting week with small incentives (credits, feature, attribution pilot). Track creator-driven installs and retention and tighten the share→view→install loop [App Store; YC page].
• First 100: Run a remix contest plus a pilot with indie artists/DJ collectives offering attribution and a revenue/credit promise, then amplify winners via short‑form and targeted music/tech PR. Address top complaints (mix quality, confusing limits) before scaling [App Store reviews; TOS; YC page].

What is the rough total addressable market

Top-down context:

Mixy participates in consumer music creation/remix tools and short‑form creator utilities on mobile—categories with large, global audiences and meaningful subscription spend. Comparable apps (AI DJ tools, stem separation, mobile DJ) reach tens of millions of users Moises, Algoriddim djay.

Bottom-up calculation:

Assume 20M global users would try a mashup/remix app annually; 5% convert to paid; average paid ARPU of $8/month. TAM ≈ 1M payers × $96/year ≈ $96M annually for a single-app monetization model, with upside if Mixy expands to full-length mixes/listening and Android.

Assumptions:

• Addressable interest pool ~20M global across iOS/Android for mashup/remix utilities (informed by adjacent app scale).
• Paid conversion ~5% among engaged creators/listeners using music tools.
• Blended ARPU ~$8/month (mix of weekly/monthly plans and regional pricing).

Who are some of their notable competitors

• Algoriddim djay: Full DJ software across devices with AI Automix and real‑time stem separation (Neural Mix). It competes on automatic transitions and creator workflows beyond short clips djay site.
• Offtrack (formerly Mixonset): AI DJ app that auto‑selects mix points, shortens songs, and creates seamless transitions from streaming libraries—overlaps with Mixy’s automatic mixing value prop Offtrack.
• Moises: Popular AI stem separation and practice suite (vocals/instruments isolation, BPM/key detection). Competes on source prep and remix workflows that many mashup creators use Moises.
• RaveDJ: Web service that automatically creates mixes and mashups from selected songs—closest in ‘pick songs → get a mashup’ simplicity, especially for casual users RaveDJ.
• Apple App Store ‘Music/DJ’ ecosystem (category proxy): A broad set of consumer DJ/mashup tools (e.g., djay, Offtrack) compete for the same lightweight creation use cases and subscriptions; App Store discovery dynamics matter App Store.