Moby Analytics

What do they actually do

Moby Analytics provides a live, no‑code AI platform that connects to a client’s SharePoint, watches for incoming files, classifies and pre‑validates them, matches evidence to request lists, and converts results into review‑ready Excel workpapers. It ships prebuilt workflows for common audit areas like Accounts Payable, Receivables, Revenue, Payroll, Fixed Assets, and Inventory. The company says documents remain in the customer’s SharePoint (mirror/read approach) and that its infrastructure runs on Microsoft Azure in Europe with GDPR‑aligned practices mobyanalytics.com.

Auditors can use a natural‑language, no‑code “agent” builder to customize procedures, and managers get a real‑time dashboard to track requests, receipts, and processing status across engagements. Outputs are designed for reviewer sign‑off with traceability and an audit trail emphasized in the company’s launch materials mobyanalytics.com, LinkedIn launch.

Who are their target customer(s)

• Engagement senior at a CPA firm: Spends hours collecting, classifying, and matching client documents, then assembling Excel workpapers for review; seeks automation of these repetitive steps mobyanalytics.com.
• Engagement manager across multiple audits: Lacks clear, real‑time visibility into request/receipt status across clients and wastes time chasing evidence; needs a single dashboard and reliable progress tracking mobyanalytics.com.
• Audit partner or quality reviewer: Must sign off on conclusions and needs every automated decision to be traceable to source documents to withstand internal or regulatory reviews LinkedIn launch.
• Internal audit lead at a corporate finance team: Worried about sensitive data leaving corporate storage; wants GDPR‑aligned processing, Azure hosting, and minimal vendor‑side document storage mobyanalytics.com.
• Audit operations or IT implementer at a firm: Needs simple, low‑effort connectivity to client document stores (SharePoint‑first today) and tools that require minimal engineering to deploy and maintain mobyanalytics.com.

How would they acquire their first 10, 50, and 100 customers

• First 10: Founder‑led pilots with mid‑tier CPA firms and in‑house audit teams: engineer‑assisted SharePoint connection, customize a prebuilt workflow (e.g., AP/Revenue), and deliver review‑ready Excel workpapers to validate time savings and traceability in 4–6 weeks mobyanalytics.com, YC profile.
• First 50: Productize the pilot playbook using case studies, templates, and before/after workpaper examples; hire 1–2 seller/implementation engineers to run demo days and workshops, and sign referral deals with audit‑tech consultancies that manage SharePoint rollouts mobyanalytics.com.
• First 100: Shift to channels and platform distribution (Microsoft/Azure partner listings), stand up a reseller/implementation partner program, and add enterprise controls/certifications (e.g., SOC2, SAML/SCIM) to reduce procurement friction and target larger multi‑office firms mobyanalytics.com, LinkedIn launch.

What is the rough total addressable market

Top-down context:

Near‑term, Moby sells into the global audit/audit‑management software market, which multiple reports size in the low single‑digit billions (e.g., ~US$3.1B in 2024) GMI Insights. The broader auditing services market—the economic pool its automation can influence—is roughly ~US$220–230B globally (e.g., ~US$224B in 2024) Fortune Business Insights; the U.S. portion is about US$56.6B IBISWorld.

Bottom-up calculation:

As a practical bottom‑up view, start with ~1.58M U.S. accountants and auditors BLS; if ~20% are audit practitioners and 5–10% adopt Moby at an average US$1,200 per seat annually, that implies roughly 15.8k–31.6k seats and ~US$19–38M in U.S. ARR, with international expansion scaling this further.

Assumptions:

• Seat‑based pricing averaging ~US$1,200/year and primarily practitioner users.
• ~20% of U.S. accountants/auditors are in roles that would actively use the product; 5–10% adoption in early markets.
• SharePoint‑first footprint is sufficient to reach early adopters; connectors expand addressability over time.

Who are some of their notable competitors

• Wolters Kluwer — TeamMate+: A full audit management and workpaper system for planning, executing, and tracking engagements; overlaps on tracking and workpapers but is a broad platform rather than a SharePoint‑watching AI document‑automation agent TeamMate+.
• CaseWare — Working Papers: An engagement/workpaper platform linking data and documents to build reviewable working papers; competes on workpaper production but is a traditional engagement system, not an AI agent tied to client SharePoint intake CaseWare Working Papers.
• MindBridge — MindBridge Ai: AI‑driven transaction analytics that flag anomalies and risk; overlaps on AI‑enabled audit quality but focuses on ledger analytics rather than automated document collection/classification and Excel workpaper generation MindBridge.
• AppZen — AP / Expense Automation: Automates invoice and expense auditing, policy checks, and PO matching; relevant to AP audit use cases but centered on AP/expense workflows and ERP data rather than general audit agents watching SharePoint AppZen AP Automation.
• Workiva — Workiva Platform: A reporting and GRC collaboration platform with linked spreadsheets, documents, and traceability; overlaps on auditable, review‑ready outputs but targets reporting/GRC, not live no‑code agents monitoring client SharePoint Workiva.