Nomi

What do they actually do

Nomi is a live sales copilot that joins your sales video calls, listens to the conversation, and shows brief, context-aware prompts—such as questions to ask, objection handlers, and suggested next steps—while you’re still on the call. Afterward, it generates clean notes and pushes the summary and action items to your CRM automatically homepage, pricing.

In practice, reps connect their calendar and meeting platform so Nomi can join scheduled calls; during the call it transcribes and surfaces concise on-screen suggestions, and after the call it sends a short coaching email with key objections and follow-ups, then syncs outcomes to the CRM support/FAQ, homepage. The system retains call data to build a team playbook and personalizes future guidance per user and company HN launch.

The product includes unlimited recordings/transcripts and post‑call summaries, with a self-serve Growth plan at $99/month and an enterprise option with SSO, private cloud, and tailored integrations. Nomi reports early traction with roughly 30 teams (including YC companies) and cites an average 12% lift in close rates for customers, though these results are early and customer-specific pricing, YC profile, HN launch, homepage, support.

Who are their target customer(s)

• Early-stage founders or solo AEs running demos: They juggle closing, scheduling, and note-taking alone; follow-ups and consistent objection handling often slip. They need in-call prompts and automatic summaries to save time and avoid dropped next steps.
• Small sales teams / SDRs doing high-volume discovery: Reps spend time on notes and lose context across handoffs, causing missed upsell cues and dropped opportunities. They want live transcription, concise prompts, and CRM sync to keep context intact.
• Front-line sales managers who must coach and scale reps: They can’t review every call or deliver timely, specific feedback. They need real-time cues for reps and post-call coaching summaries to scale consistent feedback without shadowing every meeting.
• RevOps / GTM leaders at growing startups: They stitch data across recordings, CRM, and spreadsheets. They want a single place for playbooks, win signals, and reporting, with call data feeding playbook enforcement and analytics.
• Security / IT buyers in larger organizations: They worry about data exposure, regulatory needs, and SSO/private deployment. They need clear compliance posture and enterprise deployment options to approve a new tool.

How would they acquire their first 10, 50, and 100 customers

• First 10: Founder-led outreach to YC/startup networks and solo AEs/founders; run live demos inside their Zoom calls and convert via short paid pilots using the Growth plan as the price anchor, referencing early outcomes claims to reduce friction HN launch, pricing/claim.
• First 50: Layer in product-led trial flows (calendar + Zoom join), publish short how-to clips and playbook case studies, and drive referrals/intro discounts from the first cohort; highlight integrations and automatic CRM sync to reduce switching cost support/integrations, pricing.
• First 100: Run structured ROI pilots for small teams and RevOps with tracked CRM outcomes and post-call summaries; package an enterprise pilot with SSO/private cloud and compliance signals, and staff a dedicated sales/CS lead to manage these programs pricing/enterprise, YC profile.

What is the rough total addressable market

Top-down context:

Nomi sits at the intersection of conversation intelligence and AI meeting assistants, with a focus on real-time, in-call guidance for video-based sales—distinct from tools that are primarily post-call analytics Gong, Chorus.

Bottom-up calculation:

Focusing on demo-heavy SMB/startup teams in the US/EU: assume ~300k AEs/SDRs in scope, 60% on Zoom/Meet workflows, and 50% seat attach within adopting teams at a blended $90/month. That implies ~300k × 0.6 × 0.5 × $90 × 12 ≈ $97M/year in initial serviceable TAM.

Assumptions:

• Targetable pool ~300k demo-running AEs/SDRs across US/EU SMB/startups; excludes large enterprise contact centers.
• 60% on video-first workflows (Zoom/Meet) suitable for real-time assist; 50% attach rate within adopting teams in early market.
• Blended ARPU ~$90/month per active seat after discounts and mix of plans.

Who are some of their notable competitors

• Gong: Enterprise conversation‑intelligence leader focused on recording, transcription, and post‑call insights and deal analytics; strong for manager coaching at scale, less centered on sub-second in‑call prompts for reps docs.
• Chorus (ZoomInfo Chorus): Conversation intelligence and coaching used for post‑call scorecards and sharing insights across teams; emphasizes analytics and enablement programs more than lightweight, real-time prompts during live calls.
• Salesken: AI sales assistant with real‑time prompts (objection handlers, cue cards), summaries, and CRM updates—closest functional overlap with in-call guidance for SMB and mid‑market teams.
• Avoma: AI meeting assistant that joins meetings, transcribes, generates notes/summaries, and syncs to CRMs; competes on note automation and post‑meeting workflows with some in‑call features CRM sync.
• Cresta: Enterprise real‑time agent assist offering live guidance and coaching prompts with outcome analytics; proven in contact centers and increasingly applied to sales for strict, measurable guidance at scale overview.