OrgOrg

What do they actually do

OrgOrg builds a suite of internal tools that small and mid‑size companies use for day‑to‑day operations. The product covers employee directories and org charts, engagement surveys and peer feedback, all‑hands Q&A, goals, assets, and lightweight admin features like smart groups. It also includes a browser new‑tab experience and internal shortlinks (“go links”) so employees can find resources quickly (OrgOrg site, Go Links, New Tab).

The suite adds a built‑in screen recorder for sharing demos, bugs, and customer journeys, plus a simple on‑call scheduling tool for teams that need paging and rotations (YC screen recorder launch, On‑Call). OrgOrg offers a free Starter tier and a Pro plan at $5 per member per month (4–50 members). It integrates with Gusto so employee data like managers and profiles can sync into OrgOrg for an up‑to‑date directory and org chart (Plans, Gusto integration help, Gusto support).

Who are their target customer(s)

• People Ops / HR managers at small-to-mid companies: They spend time reconciling employee data across payroll/HR systems, struggle to keep org charts and directories current, and run basic onboarding/engagement programs without extra tools. OrgOrg offers rich profiles, org charts, surveys, and a Gusto sync to keep data updated (OrgOrg, Gusto support).
• IT / workplace admins managing internal tooling: They manage many point tools, internal shortlinks, and want a simple, branded browser experience for employees. OrgOrg bundles go links and a company new‑tab page and positions replacing multiple niche vendors (Plans, New Tab).
• Engineering leads / on‑call managers: They don’t want another expensive paging vendor and need straightforward on‑call scheduling with incident context. OrgOrg includes on‑call scheduling within its suite and a built‑in recorder to capture incidents and demos (Plans, On‑Call).
• Product managers and customer-facing teams: They lose time reproducing bugs and writing long explanations. OrgOrg’s recorder makes it easy to capture and share visual context and link to key resources via go links (Recorder demo, OrgOrg).
• Founders / ops leads at teams up to ~50 people: They feel the overhead of buying and integrating many subscriptions and want one predictable bill. OrgOrg markets a free Starter tier and a $5/user Pro tier with examples comparing point tools to the suite (Plans).

How would they acquire their first 10, 50, and 100 customers

• First 10: Recruit small founding teams (≤50 people) via YC/alumni and founder networks, waive Pro fees initially, and provide hands‑on setup for the Gusto sync, org chart/profiles, recorder, and on‑call so value is live in week one (Plans, Gusto support).
• First 50: Market the Gusto sync and “replace point tools” angle to HR/People Ops at SMBs with migration guides (e.g., payroll → org chart, Loom → OrgOrg recorder) and targeted outreach to companies using Gusto or many niche tools; include ready‑made templates to reduce evaluation friction (Gusto support, Plans, Recorder launch).
• First 100: Drive bottoms‑up adoption through the free Starter tier (new‑tab and go links), publish case studies quantifying removed vendor licenses, then use ads/PR and HRIS/payroll channel partners to close mid‑market deals focused on reduced vendor sprawl and centralized admin (Plans, YC company page).

What is the rough total addressable market

Top-down context:

SMBs commonly purchase point tools for org charts/directories, engagement, go links/new‑tab, screen recording, and on‑call. An integrated suite at a low per‑seat price can replace several of these line items for the same buyer groups (HR/IT/eng).

Bottom-up calculation:

Anchor on Gusto’s reported 300,000+ business customers as a reachable segment for the Gusto‑synced OrgOrg directory/org chart. At an average of 20 seats per company and $5/user/month, this yields ≈$360M/year (300k × 20 × $60) in near‑term TAM within the Gusto ecosystem alone (YC on Gusto, OrgOrg pricing).

Assumptions:

• Average active seats per SMB ≈20 within OrgOrg’s current target size range.
• All 300k Gusto businesses are considered addressable due to the native sync (a simplifying assumption).
• Pricing held at $5/user/month (Pro) for calculation; excludes free tier impact.

Who are some of their notable competitors

• GoLinks: Popular internal shortlinks platform used to create memorable go/ links; overlaps with OrgOrg’s go links and discovery features.
• Pingboard: SMB‑focused org chart and employee directory; competes with OrgOrg’s profiles and org chart modules.
• Culture Amp: Employee engagement and survey platform; overlaps with OrgOrg’s engagement surveys and feedback tools.
• Loom: Widely used async screen recording and sharing; OrgOrg positions its recorder as a lightweight replacement (YC launch).
• PagerDuty: Established on‑call scheduling and incident response; OrgOrg offers a simpler, bundled on‑call option for small teams (OrgOrg On‑Call).