Parley

What do they actually do

Parley is a SaaS tool for immigration law teams that automates the writing‑heavy parts of employment and immigrant visa work. It ingests evidence from resumes, transcripts, offer letters and exhibits; generates first drafts of attorney support letters, petition language, reference letters and RFE responses; and compiles exhibits into submission‑ready packets. It’s built to run inside lawyers’ existing authoring tools, with native Word/Google Docs integrations and exports (product, ingestion docs).

Current modules include evidence extraction and indexing, an automated research agent that pulls media mentions, wage data and industry benchmarks, and RFE support that analyzes USCIS requests and drafts evidence‑linked responses. One‑click exhibit assembly handles pagination and tables of contents for filing packets (research, assembly, RFE update).

Parley reports adoption from solo to larger immigration practices, with named customers/partners including Erickson Immigration Group, Murthy Law Firm and Boundless. Press coverage highlights time savings on evidence‑heavy petitions and faster exhibit assembly (about, press, Business Insider).

Who are their target customer(s)

• Solo and boutique immigration attorneys: They spend many hours drafting evidence‑linked support letters and petitions and assembling exhibits. They need tools that work directly in Word/Google Docs so their drafting and review habits don’t change (drafting, about).
• Paralegals and case managers at immigration firms: They manually extract facts from client documents and paginate/index large exhibit packets, which is slow and error‑prone. They want reliable evidence ingestion and one‑click assembly (ingestion, assembly).
• Firm operations leads or managing partners running flat‑fee practices: Unpredictable drafting and RFE hours erode margins on flat‑fee cases. They need predictable turnaround and standardized outputs to keep pricing profitable (YC/company page).
• In‑house employer immigration teams and platform partners: They handle high volumes of routine filings and RFEs and need consistent, faster drafts and responses plus integrations with existing document/storage systems (press, Business Insider).
• Large or high‑volume immigration practices that respond to RFEs regularly: RFEs are a bottleneck requiring tailored, evidence‑linked arguments and current policy signals. They need tooling that maps RFE issues to existing evidence and prior successful arguments (RFE feature update).

How would they acquire their first 10, 50, and 100 customers

• First 10: Run free or discounted 4–8 week pilots via founder/YC and partner introductions with white‑glove onboarding, custom templates and Word/Docs integrations; measure time saved and RFE turnaround to convert pilots into case studies and references.
• First 50: Use those case studies in targeted outreach (LinkedIn to solos/paralegals, email to managing partners) and CLE‑style webinars showing a real file workflow; offer time‑limited trials and small referral discounts to encourage introductions.
• First 100: Add a focused sales motion for operations leads and in‑house teams (small SDR pod + one closer), secure distribution partnerships with immigration platforms/document providers, and scale onboarding with templated playbooks and automated importers.

What is the rough total addressable market

Top-down context:

The U.S. immigration legal services market is about $9.7B annually; Parley targets the drafting, research and assembly work that sits inside this spend (IBISWorld). There are roughly 18,000+ immigration attorneys (AILA) and ~18–20k immigration law businesses to sell into, plus in‑house teams and platforms (AILA, IBISWorld).

Bottom-up calculation:

Near‑term, if Parley sells drafting automation to ~30,000 potential seats across attorneys and paralegals at an average of ~$2,000 per seat per year, the serviceable U.S. software opportunity is roughly ~$60M. This sits within the broader $9.7B services market and grows with higher seat counts or pricing.

Assumptions:

• Seat pool approximates 18k attorneys plus ~12k paralegals/staff engaged in drafting within U.S. immigration practices (AILA).
• Average per‑seat price around $2,000/year for workflow‑native drafting and RFE automation.
• Majority of target seats use Word/Google Docs and have willingness to pay for time savings in evidence‑heavy, flat‑fee work.

Who are some of their notable competitors

• Mitratech INSZoom: Enterprise immigration case management with forms, workflows and document assembly; widely used by large firms and corporate programs. Overlaps on case prep/assembly but less focused on AI drafting.
• Docketwise: Immigration practice management and forms for small/mid‑size firms, with CRM and integrations. Strong for intake/forms; not specialized in long‑form AI drafting.
• LollyLaw: All‑in‑one immigration practice management for firms, emphasizing forms automation, client portal and billing rather than AI‑assisted drafting.
• Mitratech Tracker Immigration: Employer‑focused immigration case management and compliance. Competes for in‑house teams handling high‑volume filings and workflows.
• Envoy Global: Employer immigration platform combining software with attorney services. Competes for corporate programs seeking end‑to‑end managed filings rather than tools for law‑firm drafting.