Reacher

What do they actually do

Reacher is a B2B SaaS tool that automates the repetitive parts of creator marketing for brands. Teams use it to find matching creators, automate outreach, manage creator relationships, generate creative briefs/scripts, and track campaign outcomes in one place (site, YC profile).

The live product includes creator discovery with filters like “Creator Fulfillment Rate,” an AI‑driven Outreach Agent and inbox chatbot, a creator CRM, creative intelligence that can analyze performance and draft scripts/briefs, campaign tracking/attribution, and a Creator Community module for running community‑led campaigns (discovery + CFR, CRM, pricing/features, site, Community).

They sell to brand marketing teams running creator/affiliate programs. Company materials and a YC job posting indicate work with large brands on TikTok Shop and claim “#1 TikTok Shop partner” status for clients like Under Armour, Hanes, and Logitech and “seven figures in ARR,” which suggests paying customers and some scale, though these are company claims (YC job post).

Who are their target customer(s)

• Head of Creator/Influencer Marketing at a large brand: Needs to run many creator deals without adding headcount; struggles to scale reliable discovery, outreach, and program management across platforms (YC profile, pricing).
• TikTok Shop / e‑commerce growth manager: Wants shoppable creator content with clear sales attribution; linking posts to purchases and ensuring creators actually publish is time‑consuming and error‑prone (YC job post, CFR feature).
• Creator operations / campaign manager: Spends time on repetitive work—finding creators, personalizing outreach, chasing deliverables, updating spreadsheets—instead of running more campaigns; needs a CRM and automation for outreach and fulfillment tracking (CRM feature, site).
• Performance marketer / growth analyst: Judged on measurable ROI; current tooling makes cross‑platform attribution and creative performance comparisons slow or unreliable (site).
• Agencies or brand-side teams running multiple client programs: Requires team collaboration, standardized workflows, and ways to scale outreach/creative work across clients without ballooning headcount; looks for team seats, dedicated support, and AI helpers (pricing).

How would they acquire their first 10, 50, and 100 customers

• First 10: Run short, paid pilots with warm intros via YC/founder networks to Heads of Creator and TikTok Shop leads; focus on two simple success metrics (creator fulfillment and shoppable conversions) to secure the first case studies (YC profile, CFR feature).
• First 50: Use those case studies in targeted outbound (LinkedIn/email) and webinars for creator and e‑commerce leaders; convert early agency partners into resellers while standardizing onboarding and reporting to reduce setup time (pricing, CRM feature).
• First 100: Co‑sell with platform partners (e.g., TikTok Shop) and expand integrations; build agency/referral programs and add a lower‑touch self‑serve path with templated playbooks to capture mid‑market without linear headcount growth (site, YC profile).

What is the rough total addressable market

Top-down context:

Global brand spend on influencer/creator advertising is about $44B in 2025, which frames the size of the problem Reacher addresses (Statista). Social commerce GMV is much larger (~$1.5T in 2025) and signals why creator budgets are growing, but it is not directly tool revenue (Grand View Research).

Bottom-up calculation:

If 30k–60k brands/agencies worldwide run active creator programs and allocate $20k–$50k annually to software and platform fees, that implies roughly $0.6B–$3.0B in brand‑side software spend that a product like Reacher could target initially. Capturing 0.5%–1.0% of that would support a ~$3M–$30M ARR outcome, with additional upside from services and deeper enterprise integrations.

Assumptions:

• Count of brands/agencies with ongoing creator programs: 30k–60k globally.
• Average annual platform spend per customer on discovery/outreach/CRM/measurement: $20k–$50k.
• Scope limited to brand-side enterprise/mid‑market software budgets, excluding most agency fees and creator payouts.

Who are some of their notable competitors

• GRIN: Full creator‑marketing suite bundling creator discovery, CRM, content library, payments/fulfillment, and reporting—overlaps directly on discovery, relationship management, and campaign tracking (site, product).
• CreatorIQ: Enterprise “creator OS” for large brands with content‑first discovery, program management, benchmarking, and integrations for measurement/governance—competes on attribution and enterprise workflows (site, solution).
• Upfluence: Discovery + outreach + marketplace with strong e‑commerce integrations (Shopify, Amazon) and built‑in payments—competes on scaled outreach and commerce‑oriented attribution (site, outreach).
• Aspire (formerly AspireIQ): Marketplace‑first platform with inbound creator applications, campaign workflows, and managed services—overlaps on recruiting, campaign ops, and UGC/affiliate commerce (site, influencers).
• Traackr: Data‑centric platform for measurement, benchmarking, and global program control—competes on discovery and analytics with emphasis on governance and multi‑market reporting (site).