Rebolt

What do they actually do

Rebolt is a web platform that turns plain‑language requests into working internal apps and automation agents that can read and act on a company’s data across tools like email, drives, chat, CRMs, and databases. It generates the UI, logic, data storage, and scheduled automations so non‑engineers can ship something usable quickly, while engineers can later inspect or sync code if needed rebolt.ai, pricing.

A typical flow is: connect services (e.g., Gmail/Outlook, Slack/Teams, Google Drive/SharePoint, Salesforce, Stripe, GitHub, Snowflake/Postgres), describe the tool in plain English, and Rebolt produces a runnable app/agent with permissions and role‑based access controls. For advanced cases, teams can hand off to engineering via code export/GitHub sync, and larger customers get SSO/SCIM, audit logs, compliance claims, and an option to self‑host rebolt.ai, pricing/security.

The product started with restaurant operations use cases (e.g., refund disputes and order checks) and has since generalized. Public YC materials and posts indicate early deployments in restaurants; a YC partner noted Rebolt was “already live in 97 restaurants” during launch conversation YC company page, Tom Blomfield post.

Who are their target customer(s)

• Operations or product “builders” (non‑engineers): They need custom internal tools fast but lack time or skills to wire up forms, schedules, and cross‑tool data syncs; waiting on engineering leads to delays and manual work rebolt.ai, pricing.
• Individual contributors in sales ops, finance, or support: They spend hours copying data between systems, reconciling records, and running reports; they want reliable automations without building integrations themselves integrations.
• Engineering or platform teams: They are overloaded with small automation requests and brittle scripts; they want a clean handoff where they only handle edge cases and can review or finish via code export/GitHub sync Rebolt LinkedIn.
• IT, security, and compliance owners: They need SSO/SCIM, auditability, and deployment options before approving new tools; they worry about data governance and model use in production pricing/security.
• Multi‑location operators (e.g., restaurants, retail): They need consistent workflows across sites (refund rules, order checks, shift reporting) but lack engineering resources to scale bespoke automations YC company page, Tom Blomfield post.

How would they acquire their first 10, 50, and 100 customers

• First 10: Convert existing pilots and founder‑network users (notably in restaurants) into paid accounts with fast demos, migration help, and Free→Pro credit incentives so they can run a production workflow immediately YC company page, Tom Blomfield post, pricing.
• First 50: Publish 3–5 templates (e.g., refund checks, commission tracking, lead sync) and run targeted outbound to similar SMB ops and multi‑site operators; use the Free tier to seed usage, then upsell Pro for builders and controls, supported by a pilot guide and early case studies pilot guide, integrations.
• First 100: Stand up a small SMB AE/SE team to run short pilots and begin enterprise pilots with IT‑friendly terms (SSO/SCIM, self‑host, audit logs). Lean on engineer handoff features (GitHub sync/code export) and compliance claims to clear procurement and scale via reseller/integrator partners pricing/security, Rebolt LinkedIn.

What is the rough total addressable market

Top-down context:

Rebolt sits at the overlap of low‑code/DPA, iPaaS, and automation. Forrester put low‑code+DPA at ~$13.2B in 2023, while Gartner‑cited figures place iPaaS near ~$7.7–9B in 2023–2024; combined adjacent categories suggest tens of billions in spend Forrester, Gartner via Informatica.

Bottom-up calculation:

A practical SAM focuses on departmental low‑code and iPaaS: using ~$13.2B (low‑code/DPA) + ~$7.7B (iPaaS) ≈ $20.9B, assume Rebolt can target 20–30% of that slice, yielding roughly $4–6.5B today Forrester, Gartner.

Assumptions:

• Significant overlap exists across low‑code, iPaaS, and automation categories; upper‑bound sums overstate true TAM.
• Rebolt targets departmental builders and internal apps, not full enterprise integration replacement, hence 20–30% capture of combined low‑code+iPaaS.
• Market growth is double‑digit CAGR across these segments, expanding the SAM over 3–5 years Forrester.

Who are some of their notable competitors

• Microsoft Power Platform (Power Apps/Automate): Large installed base for low‑code apps and workflow automation across Microsoft 365 and Dynamics; strong enterprise governance and connectors make it a default choice in many IT‑led environments.
• Retool: Popular internal tools builder for engineers with a growing AI and workflow feature set; strong for data‑driven CRUD apps backed by SQL and APIs.
• Workato: Enterprise‑grade iPaaS and workflow automation platform with robust connectors, governance, and lifecycle features used by IT and operations teams.
• Zapier: Widely used no‑code automation tool favored by SMBs and ops teams to connect apps and automate simple cross‑tool tasks; strong template ecosystem.
• UiPath: Leading RPA platform for task and process automation with strong enterprise features; overlaps where teams want agents/robots to act across systems and UIs.