Relari

What do they actually do

Relari ships Nuvi, a hosted no‑code tool that turns plain‑English workflow descriptions or uploaded process documents into testable, runnable AI agents. The product generates a structured spec from your description, compiles it into an agent, and lets you simulate and test behavior before deployment. It includes an agent library, case studies, and app integrations like Gmail, Drive, HubSpot, and SharePoint Nuvi product and cases Nuvi pricing/integrations.

Nuvi is available self‑serve with Free, Pro, Team, and Enterprise plans and a credit‑based usage model, with white‑glove help for complex integrations Nuvi pricing. Relari also maintains open‑source reliability tooling—Agent Contracts for specifying/verifying agent behavior and continuous‑eval for data‑driven evaluations—which customers can use alongside Nuvi to make agent behavior more testable and auditable Agent Contracts continuous‑eval.

Who are their target customer(s)

• Ops manager at a mid‑market company handling document-heavy workflows (mortgages, invoices, contracts).: Manual review is slow and error‑prone; they need to automate checks and routing without hiring engineers and want templates to speed deployment.
• Sales or RevOps lead running outreach and qualification at a scaling sales org.: Reps spend time on repetitive outreach and inconsistent qualification; they want controllable agents that draft/send messages and sync with CRMs.
• Legal, compliance, or risk teams in regulated companies.: They need auditable, repeatable checks and proof that automated processes follow rules; they want specifications and verification artifacts for review.
• Engineering or product teams building internal agentic features.: End‑to‑end testing and monitoring of LLM workflows is hard; they want a standard way to generate evaluations and continuous tests for multi‑step agents.
• Small teams and nonprofits with little engineering bandwidth.: They can’t afford custom builds and want a no‑code way to turn an English process into a working agent, with guided simulation before going live.

How would they acquire their first 10, 50, and 100 customers

• First 10: Run high‑touch pilots with document‑heavy ops/legal/sales teams: build one live agent from their process in 2–4 weeks with simulation-based acceptance tests, converting to paid plans via white‑glove onboarding Nuvi product/cases pricing.
• First 50: Layer product‑led growth on top of pilots: publish vertical templates and walkthroughs to drive free trials, and recruit 5–10 implementation partners; route OSS traffic from Agent Contracts and continuous‑eval into Nuvi Team plans Agent Contracts continuous‑eval pricing.
• First 100: Build a repeatable outbound + compliance‑led motion for verticals needing auditability (e.g., mortgage, legal/compliance, RevOps), using an RFP kit that highlights verification artifacts and a pilot‑to‑SLA upsell to Team/Enterprise (SSO, VPC, SOC2, integrations) Nuvi enterprise Agent Contracts docs continuous‑eval docs.

What is the rough total addressable market

Top-down context:

Relari spans adjacent markets—RPA, business‑process/workflow automation, low‑/no‑code platforms, contract/document automation, and the broader generative‑AI tailwind—together indicating a multi‑tens‑of‑billions opportunity today with strong growth through 2030 RPA BPA low‑code contract/CLM generative AI.

Bottom-up calculation:

As a practical bottom‑up view, if there are ~30,000 mid‑market teams globally with document-heavy ops, sales outreach, or compliance workflows that fit Nuvi well, and Nuvi captures them at a blended $10k–$25k ARR via Pro/Team/Enterprise tiers, that implies a $300M–$750M near‑term serviceable market. Expanding to adjacent teams and geographies could push this into the low single‑digit billions as integrations and compliance features mature.

Assumptions:

• Roughly 30k relevant mid‑market teams globally across ops, sales, and compliance that match Nuvi’s current capabilities.
• Blended average contract value of $10k–$25k ARR based on listed plans and typical mid‑market tooling budgets.
• Focus on segments where Nuvi’s no‑code + verification pitch is strongest; excludes broader low‑code/iPaaS spend and avoids double‑counting.

Who are some of their notable competitors

• LangChain: Open‑source framework (with LangSmith) for building, instrumenting, and evaluating LLM agents; overlaps on the build/evals layer but targets engineers rather than no‑code users docs.
• UiPath: Enterprise RPA with Intelligent Document Processing and AI Center; strong in governed, document‑heavy workflows with on‑prem options IDP AI Center.
• Microsoft Power Automate: Low‑code/no‑code automation with AI Builder and Copilot, deep Microsoft connectors (SharePoint, Teams, Azure); favored where Microsoft‑native governance and integrations are required AI Builder.
• Zapier: Broad no‑code automation across many apps, now with AI steps and agent-like templates for business users; competes for simple cross‑app automations Zapier AI.
• Workato: Enterprise iPaaS and low‑code orchestration with agentic features, IDP, and governance; strong connector coverage for mid/large teams docs.