Rocketable

What do they actually do

Rocketable buys small, profitable SaaS products and operates them in‑house. They use large language models and coordinated agents to reduce or replace human work in support, product, and growth across those products. They do not sell an automation platform to other companies; the business today is operating a portfolio of owned SaaS products while building the internal tooling that runs them homepage founder explainer.

On an acquired product, they ingest code, docs, logs, and metrics so agents have full context, then use agents to draft documentation, propose code changes, open PRs, and handle customer support with human oversight as needed. The founder reports running weekend experiments that produced usable docs and feature work, and the company has raised seed funding to acquire more products and iterate this approach in production seed and experiments AIM Media House.

Who are their target customer(s)

• Founders of small, profitable SaaS looking to sell: They want a quick, low‑fuss exit with continuity for customers but struggle with burnout from solo support/maintenance/growth and finding buyers who will close quickly and preserve the product seed and plans homepage.
• Customers of low‑touch SaaS (small businesses or individual users): They rely on simple, affordable tools and are hurt by slow support, poor documentation, or breakage after ownership changes. They want stable service and fast, accurate support for everyday issues founder explainer AIM Media House.
• Small internal teams or contractors on acquired products: Engineers and support reps get bogged down in repetitive bug fixes, docs, and customer replies that limit bigger improvements. Rocketable aims to offload this routine work to agents with human review where needed seed and experiments founder explainer.
• Founders of non‑regulated, low‑touch SaaS who want continuity without specialized hires: They need an operator who won’t introduce regulatory risk or require expensive licensed professionals, but can run and automate the business to lower operating costs AIM Media House founder explainer.

How would they acquire their first 10, 50, and 100 customers

• First 10: Founder‑led outreach and fast closes: use personal network, inbound applications, and direct messages in founder communities to move from call to a simple LOI within days; offer founder‑friendly terms and show the original LLM‑run case as proof founder explainer homepage.
• First 50: Publish detailed case studies and founder posts to grow inbound, run targeted outreach in indie‑founder newsletters/communities, standardize diligence with a one‑pager and LOI template, and add a dedicated acquisitions hire plus an online application funnel seed and plans.
• First 100: Build a repeatable funnel: combine content, referrals, marketplace listings, and broker partnerships with a CRM and automated screening; stand up a small M&A ops team and use seed capital to close parallel deals, with strict filters (avoid regulated/licensed businesses) and standardized transition playbooks seed and plans AIM Media House.

What is the rough total addressable market

Top-down context:

SaaS overall is a multi‑hundred‑billion‑dollar market (e.g., ~USD 266B in 2024), but Rocketable targets a narrow slice: small, low‑touch SaaS suitable for acquisition and automation market report.

Bottom-up calculation:

Using Rocketable’s target band ($0.5M–$2M ARR) and a midpoint of $1.25M, 5k–30k eligible companies imply ~$6.25B–$37.5B ARR under management; applying common small‑SaaS multiples (~2.5×–4×) yields an acquisition market in the tens to low‑hundreds of billions founder post Acquire.com BizBuySell benchmarks.

Assumptions:

• Average target ARR = $1.25M (midpoint of $0.5M–$2M) founder post
• Eligible company count = 5,000–30,000 globally, informed by marketplace scale Acquire.com
• Valuation multiples for small SaaS = ~2.5×–4× ARR BizBuySell benchmarks

Who are some of their notable competitors

• SureSwift Capital: Acquires and operates smaller SaaS businesses. Directly comparable as a SaaS holdco/operator, though without an explicit AI‑maximalist mandate.
• Tiny: Internet holding company that buys and operates profitable businesses, including software products; known for lean, long‑term operation.
• Constellation Software: Large public acquirer/operator of vertical market software. Notably scaled a buy‑and‑operate model across many niches.
• Xenon Partners: Acquires B2B SaaS and scales them with a centralized operating team; overlaps on buying and running sub‑scale products.
• Scaleworks: Buys control of B2B SaaS companies and operates them for growth; a PE‑style operator in adjacent deal sizes.