Sagekit

What do they actually do

Sagekit is a chat-first automation tool that lets non‑engineers connect their everyday apps and set up routine workflows by describing what they want in plain English. Instead of dragging blocks or writing code, users tell Sagekit what to do (for example, “whenever a new lead comes in, add it to Sheets and post in Slack”), and it generates and runs the automation. The product ships with a growing library of templates for common jobs like lead syncing, report sending, invoice parsing, and daily brief briefings, so new users can start from working examples rather than a blank page (website, templates).

It integrates with tools teams already use, including Gmail, Slack, Google Sheets, Calendar, and Docs, and runs on schedules or triggers to keep information in sync and push updates where people work (apps & integrations). The company also publishes simple guides for small businesses to adopt lightweight marketing and admin automations without hiring specialists (SMB automation guide).

Who are their target customer(s)

• Sales, marketing, and operations team members without engineering support: They need simple automations (lead syncs, reporting, Slack posts) but find existing tools too complex or slow, so they either spend hours fiddling or wait for engineering to help (YC profile, product site).
• Small business owners and solo founders: They juggle outreach, follow‑ups, and basic marketing; repetitive admin like email follow‑ups and lead entry eats scarce time, and hiring help isn’t practical (SMB automation blog, templates).
• Finance and operations coordinators handling invoices and vendor emails: They manually copy invoice and payment info from emails into trackers, which is tedious and error‑prone and can delay bookkeeping (examples on site).
• Individual knowledge workers and team leads who want daily briefs: Important signals are spread across Gmail, Calendar, Docs, and Slack; they miss actions or spend hours assembling context (templates & integrations).
• Power users and technical builders: They want to iterate on automations quickly without full engineering cycles; traditional platforms take too long to wire up integrations and logic (YC description).

How would they acquire their first 10, 50, and 100 customers

• First 10: Tap the founders’ and YC networks to schedule short screen‑share demos. Hand‑build or co‑edit each customer’s first workflow to deliver immediate value and save each build as a reusable template and brief case note for sales (YC profile, site demo/get started).
• First 50: Spin up targeted landing pages around top jobs‑to‑be‑done (lead sync, invoice parsing, daily briefs) using the templates library and blog guides; run a Product Hunt launch plus targeted community outreach and free group onboarding to convert interested users (templates, blog).
• First 100: Make growth repeatable with one‑click, browseable templates, simple referral incentives (users and partner agencies/bookkeepers), and co‑marketing around core integrations (Gmail, Slack, Sheets). Publish short customer case notes to de‑risk purchase for SMBs (apps & integrations, templates).

What is the rough total addressable market

Top-down context:

Adjacent categories point to a large and fast‑growing base: intelligent process/workflow automation was about $14.55B in 2024 and growing quickly, and no‑code AI platforms were ~$3.83B in 2023 with a 30%+ CAGR. Treating chat‑first, non‑engineer automation as a 10–25% slice yields ~$2–5B TAM today (GVR IPA, GVR no‑code AI).

Bottom-up calculation:

Globally there are an estimated 644–997M jobs with knowledge‑work characteristics (ILO). If 2% adopt at a low ARPU of ~$10/month ($120/yr), that’s roughly $1.5–2.4B/year; higher penetration or ARPU would increase the figure. These ARPUs align with public pricing from automation tools like Zapier and Make in the low‑tens of dollars per month (ILO brief, Zapier pricing, Make pricing).

Assumptions:

• Sagekit targets non‑engineer buyers within the broader automation/AI markets; initial commercial relevance is 10–25% of those categories.
• Low‑touch SMB/individual subscriptions in the $10–25/user/month range are viable given peer pricing.
• Penetration starts small (≈2% of knowledge‑workers) with room to expand as chat interfaces normalize.

Who are some of their notable competitors

• Zapier: Mainstream no‑code automation for non‑technical users with thousands of integrations, templates, and growing AI features (e.g., chatbots/agents) targeting marketing, sales, and ops (pricing/overview).
• Make (formerly Integromat): Visual, flow‑based automations with flexible branching and data transforms; competitively priced for complex scenarios and adding AI/agent features (pricing).
• Microsoft Power Automate: Low‑code flows plus RPA, tightly integrated with Microsoft 365; popular with “citizen developers” in finance/ops and regulated environments (Microsoft stack focus).
• Pipedream: Developer‑first automation/runtime that lets technical users stitch APIs and agents together with code (Node/Python), favored when no‑code tools feel limiting.
• Workato: Enterprise‑grade iPaaS emphasizing governance, compliance, and prebuilt connectors for complex cross‑system workflows—often a contender as customers scale into regulated finance/ERP.