Scape

What do they actually do

Scape is an AI‑native CRM in private beta that automatically captures customer conversations. It connects to team Gmail to ingest email threads and uses a built‑in meeting recorder to capture calls, then generates concise summaries, action items, and follow‑up reminders. The product organizes this into a searchable narrative timeline for each account so teams can skim context quickly instead of updating fields manually (scape.app; YC profile).

Users can also drag and drop screenshots from other messaging channels (e.g., Slack, iMessage, WhatsApp) to centralize context. The tool is positioned for small, early GTM teams that want minimal setup and an “autopilot” CRM. The company is small (YC lists team size of 2) and the product is invitation‑only. Scape operates under Reworks, Inc., hosts services in the U.S., and notes it is not tailored to industry‑specific regulations like HIPAA or FISMA; they provide legal docs including Terms, Privacy, and a DPA/Trust Center link on the site (YC profile; Terms; Privacy; scape.app).

Who are their target customer(s)

• Seed/early-stage sales teams on Gmail without RevOps: They waste time logging emails and call notes and keeping CRM fields updated. Scape auto‑syncs Gmail and meeting audio into a searchable account timeline so reps avoid manual data entry.
• Founders running customer calls themselves: They need quick prep between back‑to‑back meetings. Scape provides short summaries and a living narrative per account so they can skim real context fast.
• Customer success/account managers at small companies: Conversations are split across email, Slack, texts, and screenshots, so details get lost. Scape centralizes these bits into one searchable timeline.
• Field sellers and conference/networking reps: They capture context as quick voice notes and struggle to store and act on them. Scape is building mobile voice capture so off‑site conversations are recorded, summarized, and turned into follow‑ups.
• Small teams wanting a low‑maintenance CRM without regulated‑data needs: They want something that works out of the box without heavy setup, but can’t rely on enterprise‑compliance promises. Scape’s Terms note it isn’t tailored to HIPAA/FISMA (Terms).

How would they acquire their first 10, 50, and 100 customers

• First 10: Hand‑pick beta users from founders’ networks and YC/accelerator peers; run free pilots with 1:1 onboarding and weekly feedback loops to harden reliability and UX (scape.app; YC profile).
• First 50: Activate targeted outreach in seed‑stage communities (Slack/Discord/YC) and ask early users for warm intros; offer short paid pilots with a referral credit and office hours to improve onboarding and conversion (scape.app).
• First 100: Publish concise case studies and walkthroughs showing time saved and fewer manual updates to convert the waitlist; leverage accelerator/VC and RevOps consultant partner channels, providing DPA/Trust Center materials while clearly stating non‑coverage for regulated data (scape.app; Terms).

What is the rough total addressable market

Top-down context:

Scape sits within the global CRM market, estimated around USD 73.4B in 2024, with SMBs representing roughly 40% of spend (~USD 29–30B) (Grand View Research).

Bottom-up calculation:

As an illustrative beachhead view: Google Workspace reportedly serves 8M+ paying business customers; if ~10% fit Scape’s early‑stage Gmail‑first profile and average 3 users at a typical SMB price point (e.g., ~$25/user/month), that implies on the order of hundreds of millions in annual revenue potential for this niche (directional, not a forecast) (Exploding Topics).

Assumptions:

• Focus on Gmail/Workspace businesses (8M+ paying) as the primary integration channel.
• ~10% of Workspace businesses fit the early‑stage, small‑team CRM profile with average 3 seats per team.
• Use ~$25/user/month as an SMB proxy; Scape’s pricing is not public.

Who are some of their notable competitors

• Fireflies.ai: AI meeting assistant that records, transcribes, summarizes, and extracts action items from calls, with CRM push—overlaps on meeting capture and task extraction.
• Otter.ai: Popular transcription/meeting notes tool for live capture, searchable transcripts, and summaries—similar to Scape’s meeting recording + summarization.
• Streak: Gmail‑native CRM that organizes pipelines directly in the inbox—competes on Gmail‑first, low‑ops CRM for small teams.
• Affinity: Relationship‑intelligence CRM that auto‑captures email/calendar to build interaction timelines—overlaps on automatic activity capture and searchable history.
• Gong: Conversation/revenue‑intelligence platform for recording and analyzing sales calls—matches on call capture/analysis but targets larger sales orgs with deeper analytics.