SellRaze

What do they actually do

SellRaze is a phone and web app that turns a photo, barcode, or keyword into a completed listing, then posts it to multiple marketplaces and keeps listings, messages, and shipments organized in one place. The app suggests titles/specs/prices from market data, supports cross‑listing to major marketplaces, and lets sellers create labels and schedule pickups without juggling multiple apps site/mobile features pricing changelog.

It’s aimed at individual resellers and small shops that sell on eBay/Poshmark/Mercari/Depop/Facebook. The company markets that “200,000+ sellers” have joined and highlights strong App Store ratings—these are company‑reported metrics and app‑store visible ratings home App Store. Public changelogs show frequent updates to integrations, shipping, and auto‑delist features changelog.

Who are their target customer(s)

• Thrift flippers / casual resellers: They spend time typing titles, specs, and searching comps for each item; they need a faster way to go from photo or barcode to a complete listing mobile.
• Part‑time multi‑marketplace sellers: They constantly switch between apps to repost items, answer messages, and reconcile inventory; this erodes limited selling time features App Store.
• Small independent shops / solo e‑commerce: Operations are manual: buying labels, scheduling pickups, and tracking shipments across channels without a fulfillment system pricing changelog.
• Thrift/consignment store staff: They need reliable barcode/photo recognition and fast listing flows; manual entry for dozens of items per day isn’t practical mobile.
• Power cross‑listers: They post dozens to hundreds of items across eBay/Poshmark/Mercari/Depop/Facebook and need dependable integrations to avoid duplicates, missed delists, and inconsistent inventory features changelog.

How would they acquire their first 10, 50, and 100 customers

• First 10: Run local pilots with 8–12 active thrift flippers and 1–2 consignment shops; offer free premium access and hands‑on onboarding, then shadow their listing and shipping flows to remove friction mobile pricing.
• First 50: Host small “listing parties” and workshops at thrift stores and reseller meetups, seeded via targeted Facebook groups/subreddits; give referral credits and pair events with App Store optimization and demo videos App Store mobile.
• First 100: Add a shipping/label partner to subsidize first labels and integrate with a few consignment/POS systems to onboard stores; launch a simple referral program and an in‑app checklist from photo to cross‑post, backed by targeted social ads showing time saved changelog pricing.

What is the rough total addressable market

Top-down context:

The resale market is large and growing; U.S. online resale alone is projected around $40B by 2029, with broader secondhand apparel in the tens of billions ThredUp. Large marketplaces have many active sellers (e.g., eBay ~17.6M global, ~5.46M U.S.; Depop ~2.5M active sellers) eBay stats Depop stats.

Bottom-up calculation:

Conservative: assume an ~8M U.S. seller pool from eBay U.S. and Depop only; at 2% conversion to paid and ~$45/yr ARPU (Plus plan), ≈160k payers → ~$7.2M ARR pricing eBay/Depop. Upside: assume 50M global active sellers, 5% conversion, $60/yr ARPU → ~2.5M payers → ~$150M ARR (software only), before logistics margin ThredUp.

Assumptions:

• Seller pool is approximated from verifiable marketplace counts; many sellers operate across multiple platforms.
• Paid conversion ranges from 2–5% depending on product‑market fit and integration coverage.
• ARPU based on current public annual plans; excludes potential shipping/pickup margin pricing.

Who are some of their notable competitors

• List Perfectly: Established cross‑listing and inventory tool for resellers with bulk actions, analytics, and auto‑delist across major marketplaces site.
• Vendoo: Cross‑listing platform with centralized inventory, sales detection, and auto‑delist to reduce double‑selling across marketplaces site.
• PrimeLister: Cross‑listing browser tool plus Poshmark automation; supports Poshmark, Mercari, eBay, Etsy, Depop with inventory management site marketplaces.
• Pirate Ship: Free UPS/USPS shipping software offering deeply discounted labels, batch printing, tracking, and scheduled pickups site features.
• Shippo: Multi‑carrier shipping app and API for SMBs and platforms to compare rates, print labels, track, and manage returns at scale site API docs.