Sennu AI

What do they actually do

Sennu automates functional testing for Salesforce. It reads a team’s user stories and Salesforce metadata, generates end‑to‑end tests in plain English, and executes them in a real browser like a human would. Test runs return pass/fail results with video, screenshots, and notes to help reproduce failures Sennu site YC company page.

Teams connect a sprint board (e.g., Jira/Azure) and a Salesforce sandbox to get started. Sennu supports parallel execution, can run tests across multiple orgs and environments, and ties into CI/CD so tests run during releases Sennu site. The company targets Salesforce consulting firms and internal Salesforce teams, and has a public demo and third‑party write‑ups showing the product in use YC company page Demo video Product Hunt Press.

Who are their target customer(s)

• Salesforce consulting firms / implementation partners: They ship many custom orgs and risk regressions because QA is manual or brittle across different client configurations. They need tests that adapt to each client’s metadata without rebuilding suites every time.
• Internal Salesforce admins and ops teams: They make frequent config changes and spend hours on manual regression checks. They lack easy, reliable end‑to‑end tests that catch issues before release.
• Development / CI engineers working on Salesforce releases: Existing automated tests are flaky or slow, blocking deployments while engineers debug failures. They need tests that are resilient and integrate cleanly with pipelines.
• QA teams at enterprises with heavy Salesforce customization: Coverage is hard across custom objects, validation rules, and approval processes. Reproducing failures often requires manual replay and screenshots across sandboxes.
• Managed service providers/support teams running multiple orgs: They must run consistent tests across many sandboxes and onboard new client orgs quickly without rebuilding from scratch.

How would they acquire their first 10, 50, and 100 customers

• First 10: Run hands‑on pilots with regional Salesforce consultancies and a few internal Salesforce teams using founder outreach. Do white‑glove onboarding, connect a sandbox and sprint board, and deliver a regression report that quantifies time saved and prevented issues to convert to paid Sennu site YC company page.
• First 50: Codify a pilot playbook and co‑sell with select Salesforce partners via referral fees. Host monthly technical webinars and live demos for Partner Account Managers and delivery leads to drive warm inbound YC launch.
• First 100: Launch a self‑serve trial and Salesforce AppExchange listing, plus out‑of‑the‑box templates for common customizations. Add CI/CD and marketplace integrations, run ABM with pilot case studies, and stand up customer success to improve trial‑to‑annual conversion Sennu site.

What is the rough total addressable market

Top-down context:

Salesforce has 150k+ customer organizations and thousands of consulting partners supporting them Ecosystem stats SalesforceBen. The Salesforce consulting services market is estimated at ~$18.3B in 2024, and the broader automation testing market is ~$17.7B in 2024 FBI: Consulting FBI: Automation testing.

Bottom-up calculation:

Near‑term SAM: assume 5–10% of Salesforce consulting services spend goes to QA/tooling → 5–10% of $18.3B ≈ $0.9–$1.8B per year FBI: Consulting. Mid‑term Salesforce QA TAM (partners + internal): assume Salesforce workloads are ~10–20% of automation testing spend → $1.77–$3.54B, which with the partner SAM implies a practical range of ≈$2.7–$5.4B (noting some double counting) FBI: Automation testing.

Assumptions:

• 5–10% of consulting services spend is attributable to QA tooling, platforms, and test‑engineering support for Salesforce projects.
• Salesforce workloads represent ~10–20% of global automation testing spend due to Salesforce’s enterprise penetration and customization.
• Some overlap exists between partner QA spend and overall automation testing spend; figures are directional for market sizing.

Who are some of their notable competitors

• Provar: Salesforce‑focused test automation with deep metadata awareness and resilient UI tests; widely used in large, highly customized orgs.
• Copado: Salesforce DevOps and release orchestration platform that includes testing/robotic testing; competes around release‑time quality checks.
• AutoRABIT: Salesforce DevSecOps vendor offering CI/CD and testing as part of end‑to‑end release automation and governance.
• Panaya: Change‑impact analysis and AI‑powered test automation for cloud apps including Salesforce; emphasizes coverage/impact and self‑healing scripts.
• testRigor: Codeless, natural‑language test automation that supports Salesforce UIs; a general web/UI tool rather than Salesforce‑first.