Sonauto

What do they actually do

Sonauto is a web app that turns text prompts, pasted lyrics, or short melodies into complete, produced songs with vocals and instrumental arrangement. The on‑site generator is free to use, returning full tracks users can download or save to their library Create. The underlying model (exposed via partners) supports text‑to‑music and other controls Fal model page.

Users can refine results without starting over using editing tools like extend (to lengthen) and inpaint (to replace or modify a section), then share to a public feed with groups, playlists, and a synchronous “Group Radio” listening feature Fal model docs Site feed/groups.

For developers and companies, Sonauto sells a paid, credit‑based API for programmatic generation and integration, with published plans; the website generator remains free. The Terms of Service state users retain rights to the outputs they generate Developers TOS.

Who are their target customer(s)

• Casual creators and hobbyists: They want quick, personal or novelty songs without music skills or studio costs; they need a simple web tool that yields polished results fast and lets them share in a community.
• Independent musicians / bedroom producers: They need fast demos, arrangements, or vocal ideas without hiring session players; they want reliable editing (extend, inpaint, stems) to fix parts instead of re‑doing whole tracks.
• Social media / short‑form video creators: They must produce distinct background tracks and hooks quickly and avoid licensing hassles; they need instant, editable tracks they can reuse and own for multiple posts.
• Small businesses and marketers: They need affordable custom jingles or campaign music without agency fees; they want predictable rights and quick iteration so campaigns don’t stall.
• Developers and product teams: They want to generate music at scale inside apps/games without building/hosting models; they need a controllable, costed API that supports edits and longer tracks.

How would they acquire their first 10, 50, and 100 customers

• First 10: Founder‑led pilots with ~10 early users (indie musicians, hobbyists, a couple of small agencies/apps), offering extended free API credits, 1:1 onboarding, and bespoke tracks/integrations to gather feedback and produce case studies Developers.
• First 50: Seed a visible creator community by sponsoring micro‑creators to post Sonauto songs, launch a referral credit program, and publish GitHub/API examples; simultaneously promote the model on partner marketplaces like Fal to attract developer trials Fal listing Developers.
• First 100: Tighten self‑serve flows (prompt templates, one‑click stems/export) and run small paid/content partnerships to widen reach; in parallel, outbound BD to small agencies, game studios, and marketing shops with pilot pricing and early case studies to convert recurring API customers Create Developers.

What is the rough total addressable market

Top-down context:

A conservative top‑down TAM is about $8–11B today, combining music production/tools (~$7.6B), stock/royalty‑free music (~$1.4B), and game audio outsourcing (~$0.76B) that Sonauto’s generator, editing tools, and API can address (Business Research Company, Business Research Insights, LPInformation).

Bottom-up calculation:

Summing the cited segments (7.6B + 1.4B + 0.76B ≈ 9.8B) and rounding for overlap/estimate variance yields an $8–11B range. This reflects spend Sonauto could plausibly substitute with AI‑generated, editable, and programmatic music [sources above].

Assumptions:

• Quality and rights clarity meet buyer thresholds (vocals, stems, usage).
• Market reports use differing years/definitions; figures are treated conservatively to avoid double‑counting.
• Some overlap exists across segments (e.g., stock buyers also buy tools), so the range accounts for that.

Who are some of their notable competitors

• Suno: Popular AI song generator that creates full tracks with vocals from prompts; strong consumer and sharing focus similar to Sonauto’s on‑site experience.
• Udio: AI music creation with vocals and prompt controls aimed at fast song generation for creators.
• Stable Audio (Stability AI): Text‑to‑music and sound generation from Stability AI, including an API and pro tiers for creators and developers.
• Mubert: AI‑generated, royalty‑free music for creators and brands with API access; focuses on safe licensing for commercial use.
• Boomy: Make original songs instantly and share with a community; emphasizes quick creation and distribution for casual creators.