Soundry AI

What do they actually do

Soundry AI makes short, production‑ready music samples from text prompts. Users type a description, generate variations, and export one‑shots, loops, drums, bass, and FX for use in their tracks. The product is live as a web app, a desktop app, and a VST3 plugin so producers can create and audition sounds directly inside their DAW (soundry.ai; GeekWire).

The company focuses on fast iteration and "infinite sample packs" that produce many usable takes without digging through large libraries. It publishes demos showing the prompt → generate → audition workflow and DAW integration (YouTube demo; Infinite Sample Pack short).

Soundry also runs an artist partnership program that licenses material for model training and compensates contributors. Today, it positions the tool for producers and songwriters who want copyright‑cleared building blocks rather than full song generation (Artist partnership program; YC listing).

Who are their target customer(s)

• Professional electronic music producers: They need unique, production‑ready loops and one‑shots quickly, and want to avoid copyright uncertainty and time‑consuming library searches (soundry.ai; YouTube demo).
• Songwriters and beatmakers (indie/pros and hobbyists): They want fast idea generation and lots of variations to overcome writer’s block, and worry about whether samples are safe to release commercially (YC listing).
• DAW‑based studio producers and engineers: They experience workflow friction when tools sit outside the DAW; they need stable, in‑session generation with easy export, tempo/key fit, and minimal context‑switching (soundry.ai).
• Media buyers / music supervisors / companies needing background or library music: They need large volumes of consistent, on‑demand tracks with predictable rights and low licensing cost, not one‑offs that require complex clearance (TechCrunch).
• Independent artists and sample creators (partners): They want fair compensation and control when their work trains models or appears in packs, plus co‑branded opportunities and clear provenance (Artist partnership program).

How would they acquire their first 10, 50, and 100 customers

• First 10: Personally onboard respected producers for paid pilots, test the VST3 in real sessions, and co‑create an artist pack; capture short demo clips and quotes for social proof (soundry.ai; YouTube demo).
• First 50: Target working producers and songwriters via producer communities and invite‑only betas; run live walkthroughs and convert with limited‑time credits for the web/desktop apps (soundry.ai; Soundry YouTube).
• First 100: Distribute curated "infinite sample packs" through sample marketplaces, DAW communities, and music schools; begin selling clear‑rights subscriptions to media buyers, supported by the artist licensing program (Artist partnership; TechCrunch).

What is the rough total addressable market

Top-down context:

Soundry sits at the intersection of three markets: generative AI in music (~$0.44B in 2023, forecast ~$2.8B by 2030), creator tools/plugins, and production/library music licensing (low billions) (Grand View Research; Fortune Business Insights; Future Market Report).

Bottom-up calculation:

Conservative 2024 snapshot by adding adjacent, minimally overlapping segments: generative AI in music ~$0.44B + audio plugins/sample‑library spend ~$1.62B + music licensing services ~$1.45B ≈ ~$3.5B TAM (Grand View Research; DataIntelo; Future Market Report).

Assumptions:

• Limited overlap between plugin/sample spend and licensing services; sum used to avoid double‑counting.
• Use 2023/2024 base figures as a current snapshot; growth to 2030 increases TAM materially (Grand View Research; Fortune Business Insights).
• Revenue mix includes subscriptions, catalog sales, and B2B licensing—not only SaaS.

Who are some of their notable competitors

• Splice: Subscription library of royalty‑free one‑shots and loops with desktop/DAW tools and clear licensing; a primary alternative for ready‑to‑use samples.
• Output (Arcade): Plugin‑first sample player delivering constantly updated packs and playable loops inside the DAW for quick, in‑session content.
• Loopcloud (Loopmasters): Sample marketplace plus DAW plugin for in‑place preview, sync, and swapping; competes on fast browsing and a large curated catalog.
• LANDR Samples: Royalty‑free sample marketplace with a DAW plugin and playable instruments, bundling discovery and in‑session use.
• Soundraw: AI music generator focused on background/library tracks with simple licensing, overlapping on B2B use cases more than producer workflows.