Spott

What do they actually do

Spott builds a live, commercial applicant-tracking system (ATS) and recruiting CRM for staffing agencies and search firms. The web app is available today with sign-in, onboarding docs, and an API, confirming an operational product (app, docs).

Today’s product includes: a searchable candidate database with semantic/natural‑language search; a Chrome/LinkedIn importer; outreach sequences with personalized follow‑ups; AI-assisted interview notes and summaries that attach to candidate records; client-ready candidate presentations/spec CVs in custom templates and multiple languages; analytics and custom reporting; and data enrichment plus migration support and APIs (Source, Interview, Present, site/analytics & pricing). Spott sells via per‑user SaaS tiers (Essential, Pro) and advertises free migration on Pro (pricing, docs).

Who are their target customer(s)

• Staffing agencies placing high volumes of contract or temporary hires: They struggle to keep a clean, searchable candidate pool and lose hours on repetitive outreach and follow‑ups instead of filling roles.
• Executive search firms filling senior or sensitive roles: They need polished, client‑ready candidate presentations and reliable interview notes; current processes require heavy manual editing and strict confidentiality controls.
• In‑house recruiting teams at growth‑stage companies: They hire across many roles quickly and waste time on repetitive sourcing and managing sequences instead of prioritizing hiring decisions.
• Boutique or niche recruiting shops: They rely on curated lists and lose time migrating data between tools and keeping records clean, which makes scaling processes difficult.
• Individual sourcers and recruiters focused on discovery and screening: They spend much of the day on copy‑paste tasks—importing profiles, enriching data, taking interview notes—and need faster matching and summarization.

How would they acquire their first 10, 50, and 100 customers

• First 10: Founder‑led outreach to known recruiter contacts and early agency partners, offering hands‑on pilots and free migration; founders/engineers run onboarding and template setup to gather feedback and case studies (docs).
• First 50: Leverage pilot case studies in targeted outbound to agencies, search boutiques, and in‑house teams; run live demos that import LinkedIn via the Chrome extension and show semantic search plus outreach sequences, with short pilot contracts for references (features, site).
• First 100: Institutionalize playbooks with SDR/AE hires, invest in SEO/content around “AI‑native ATS” and migration, add channel partnerships, and offer self‑serve trials and paid migrations via Pro to reduce friction (pricing, funding note).

What is the rough total addressable market

Top-down context:

Spott’s practical TAM is the global recruitment/ATS software market, estimated around $3–5B; this reflects current software budgets for sourcing, outreach, ATS/CRM, and automation where Spott competes (Mordor Intelligence, Apps Run The World).

Bottom-up calculation:

Bottom‑up, using ~25,000 U.S. staffing/recruiting agencies and assuming an average of 10 recruiter seats per agency at ~$100/seat/month (~$1,200/year) implies roughly ~$300M from U.S. agencies alone; extending similar adoption and pricing to Europe and other mature markets yields a low‑single‑digit‑billion global opportunity, consistent with the top‑down view (ASA).

Assumptions:

• Average 10 recruiter seats per agency
• Average price ~$100 per seat per month
• Similar agency density and software spend across North America/Europe

Who are some of their notable competitors

• Bullhorn: Incumbent staffing‑focused ATS/CRM widely used by agencies, with front‑office recruiting plus back‑office connections (e.g., timesheets/invoicing) and growing AI features; strong in payroll/VMS integrations and scale.
• Loxo: All‑in‑one recruiting CRM/ATS for agencies and search firms that bundles a candidate directory, Chrome import, automated outreach, and built‑in sourcing as a platform replacement.
• Beamery: Enterprise talent CRM emphasizing candidate relationship management, talent marketing, workflow automation, and analytics; oriented to large in‑house teams.
• Gem: Recruiting CRM centered on sourcing pipelines, outreach sequences, scheduling, and full‑funnel analytics; often paired with an ATS rather than replacing it.
• hireEZ (formerly Hiretual): AI sourcing and engagement tool for searching public profiles, enriching candidate data, and automating outreach; typically used as a best‑of‑breed sourcing layer integrated with ATS/CRMs.