Stewdio

What do they actually do

Stewdio is a browser-based, shared canvas that lets creative teams generate images and short video clips, make precise edits (inpaint, outpaint/creative expand, upscale), and organize assets in one place. Instead of moving between separate model UIs and design apps, users can run multiple image/video models directly inside the same board and keep work in context (YC, Product Hunt).

Teams use it to block storyboards or sequences, iterate on frames/clips, lock character or product specs for consistency, comment in real time, and export approved assets for editors or clients. Early use has centered on creatives, small agencies, and music‑video/ad teams doing rapid prototyping and polish within a multiplayer canvas (YC LinkedIn, ChatGate walkthrough).

The founders position Stewdio as “one subscription” that bundles access to multiple models inside the platform; detailed pricing and enterprise packaging are not public yet (Product Hunt).

Who are their target customer(s)

• Small creative agencies and ad teams: They need a shared space where designers and account leads can iterate without switching between different generation tools, design apps, and storage, which slows projects and scatters context.
• Music‑video directors and indie filmmakers: They want to prototype sequences and storyboards quickly with consistent characters and tone, but current tools are unpredictable or require manual stitching and rework to get usable results.
• In‑house marketing and brand teams: They need repeatable, on‑brand assets on tight timelines but struggle with inconsistent model outputs, fragmented feedback loops, and slow approvals across multiple tools.
• Freelance illustrators and storyboard artists: They want fast concepting with precise edits (inpaint/outpaint/upscale) and organized references to deliver polished drafts without a complex toolchain.
• Video editors and post‑production teams: They need production‑ready frames and smooth handoffs, but AI outputs often require extra polishing and versions get lost when teams work across disconnected tools.

How would they acquire their first 10, 50, and 100 customers

• First 10: Directly recruit known early adopters (small agencies, music‑video directors, indie filmmakers) for hands‑on, no‑cost pilots with 1:1 onboarding and live co‑creation; convert by fixing surfaced pain points and turning their boards into case studies.
• First 50: Use those case studies and referrals for targeted outreach to similar agencies and in‑house teams, offering short paid pilots (discounted first month) and group onboarding webinars; run regular demo workshops to shorten evaluation and add templates/checklists from early workflows.
• First 100: Open a self‑serve plan for freelancers/small teams while running a limited number of paid agency pilots with retainers and volume pricing; promote in creator communities and YC/LinkedIn networks, add export presets for common post tools, and publish case studies with simple time‑saved metrics.

What is the rough total addressable market

Top-down context:

The broader digital content creation software market is on the order of tens of billions (about $31.8B in 2025), while the AI video generator subset is still early but growing (roughly $615M in 2024) (TBRC DCC report, Fortune Business Insights).

Bottom-up calculation:

If Stewdio targets 50,000 small creative teams globally with an average of 5 seats at $60 per seat per month, that implies roughly $180M in annual spend (50,000 × 5 × $60 × 12).

Assumptions:

• Targetable segment is ~50,000 small agencies/studios/in‑house creative pods globally.
• Average team size is ~5 paid seats using the tool.
• Pricing aligns to ~$60 per seat per month for bundled models and collaboration.

Who are some of their notable competitors

• Runway: Model‑first video and image studio with generation, inpaint, upscale, and editing in a shared workspace; stronger on end‑to‑end video/VFX and its ecosystem than on multi‑model canvas collaboration per se (product, review).
• Canva (Magic Studio / Magic Media): General‑purpose collaborative design with AI image and short‑video generation embedded in team workflows; optimizes for ease‑of‑use for marketing/brand teams over fine‑grained model control (Magic Studio, AI suite).
• Descript: Collaboration‑first audio/video editor with AI for transcript‑driven editing and regeneration; stronger on editing timelines and post‑production handoff than on a multi‑model generative canvas (tools, AI overview).
• Kaiber (Superstudio): An “infinite canvas” for image + video + audio generation targeting music videos and creative experiments; overlaps on unified canvas and music/video‑centric workflows (Superstudio, overview).
• Pika Labs: Fast text‑to‑video and image‑to‑video for short clips and prototyping, with broad creator appeal; less focused on team project organization or fine multi‑user canvas editing (site, overview).