Tegore

What do they actually do

Tegore ships a browser-based, conversational AI tutor focused on K–12 math, with Algebra I available today. Lessons are organized like school lesson plans and delivered with spoken audio plus interactive visuals inside the web app. The site lists the full consumer Algebra I course as “out now,” with a mobile app “coming soon” Tegore homepage.

Students (or teachers) open a course in a browser, play a voice-and-visual lesson, answer short interactive checks, and get targeted reteaching that tries to surface “blindspots” and rebuild understanding at their own pace Tegore homepage, YC profile. Tegore markets to both families and classrooms; it says the product is used in multiple California classrooms and that the team is working with Bay Area high schools to design in‑class experiences. The consumer Algebra I offering is listed at $6.25/month with a first‑month money‑back guarantee Tegore homepage, YC profile.

Who are their target customer(s)

• Students who are behind or confused in Algebra I: They need step‑by‑step explanations that adapt to specific gaps and prefer private help over being singled out in class. Tegore targets this with conversational lessons and blindspot checks for Algebra I Tegore homepage, YC profile.
• Parents who can’t afford regular private tutors: They want an affordable, on‑demand resource that keeps kids engaged and shows progress. Tegore markets a consumer Algebra I course at $6.25/month with a money‑back first month Tegore homepage.
• High school math teachers managing mixed‑ability classes: They struggle to differentiate during class and want ready‑made lessons that fit classroom workflows. Tegore is piloting in Bay Area high schools and frames lessons like school plans for in‑class use YC profile, Tegore homepage.
• School/district curriculum buyers focused on remediation: They need scalable, easy‑to‑deploy tools that integrate with teacher workflows and demonstrate learning gains. Tegore is pursuing teacher/district offerings alongside its consumer app Tegore homepage, YC profile.
• Homeschool parents and small tutoring programs: They lack time/staff to build interactive lessons and want plug‑and‑play, curriculum‑aligned units. Tegore’s browser lessons and planned subject expansion aim to fill this gap Tegore homepage, YC profile.

How would they acquire their first 10, 50, and 100 customers

• First 10: Convert current Bay Area pilot teachers and their classes into paying users via a short paid pilot extension with 1‑hour onboarding and simple pre/post checks; use those testimonials and results to win the next pilots. In parallel, enroll 1–2 early families from the waitlist and founder networks under the money‑back guarantee to validate consumer payments YC profile, Tegore homepage.
• First 50: Run focused outreach to nearby high schools/math leads with a 3‑week, zero‑risk pilot plus teacher training and admin reporting; convert using measured pilot outcomes and teacher quotes from the first 10. Seed parent channels (PTAs, homeschool co‑ops, local Facebook groups) with short demo lessons and a first‑month promo to turn waitlisted parents into paying users YC profile, Tegore homepage.
• First 100: Package and sell multi‑class licenses to small districts and after‑school programs (implementation checklist + one‑day teacher workshop) while launching referral incentives for existing families. Prepare for the mobile app release to widen consumer reach and run small, targeted local parent ads with short lesson video funnels once live Tegore homepage, YC profile.

What is the rough total addressable market

Top-down context:

Third‑party estimates put the global K–12 online tutoring market at roughly $6.0B in 2024 with North America at ~44% share, and U.S. K–12 supplemental instructional materials around $3.8B–$4.6B, indicating a multi‑billion‑dollar pool beyond direct consumer sales IMARC Group, Simba/PR Newswire.

Bottom-up calculation:

Grades 7–10 total about 15.7M students in the U.S. (fall 2023). At Tegore’s listed ~$75/year price ($6.25/month x 12), a theoretical Algebra I consumer upper bound is ~15.7M × $75 ≈ $1.18B/year. Applying a needs subset of ~32% behind grade level yields ~5.0M × $75 ≈ $0.375B/year NCES enrollment table, NCES press release on 32% behind, Tegore pricing.

Assumptions:

• Algebra I is commonly taken across grades 7–10, so this cohort approximates the accessible U.S. learner base.
• The 32% “behind grade level” estimate is used as a proxy for the remedial cohort likely to seek extra Algebra I support NCES.
• Annual consumer revenue uses $75 per student per year (no discounts) and assumes full‑year retention; institutional pricing may differ.

Who are some of their notable competitors

• Khan Academy: Free K–12 videos/practice with teacher dashboards; broad classroom reach and a paid AI assistant (Khanmigo) compete for both classroom use and at‑home practice Khan Academy, Teacher tools/Khanmigo.
• DreamBox Learning: Adaptive K–8 math used by schools/families with educator dashboards; competes on personalized, game‑like practice rather than spoken, studio‑style Algebra I lessons DreamBox, Educator dashboard.
• Photomath: Camera‑first solver that returns step‑by‑step solutions (free + paid); strong for on‑demand problem help, but not a conversational course or lesson‑plan system Photomath.
• IXL: Subscription practice and diagnostics used by schools/districts; competes for budgets and benchmarks, oriented to practice/assessment workflows over voice‑led tutoring IXL Real‑Time Diagnostic.
• Carnegie Learning (MATHia): District‑grade blended math solution with intelligent tutoring and orchestration (LiveLab); closer to a deep implementation intervention than Tegore’s current consumer/browser course MATHia.