The New Money Company

What do they actually do

The New Money Company provides invoicing and receivables tools that pay suppliers even if their buyers don’t. They underwrite buyers, guarantee or protect invoices, and manage billing and collections so suppliers can extend net terms without taking balance‑sheet credit risk themselves homepage YC profile.

Teams can send invoices and onboard buyers through an API (the Metal toolkit) or simple file uploads, and New Money handles underwriting, payments, and reconciliation in the background, including cross‑border scenarios and multi‑currency flows. The product is positioned for suppliers, platforms, and hospitality or manufacturing use cases where fast underwriting and integrated A/R operations matter docs homepage.

Who are their target customer(s)

• Grocery distributors and wholesale suppliers offering net terms to many regional retailers: Every new retail account increases credit exposure and working‑capital risk, and chasing unpaid invoices ties up cash and operations. They want someone to underwrite buyers and protect invoices so growth doesn’t expand credit risk.
• Durable‑goods manufacturers opening new accounts amid supply chain or tariff shifts: They must offer net terms to win orders but lack fast underwriting and collections, so onboarding new buyers either slows sales or risks large write‑offs.
• Airlines, hotel chains, and hospitality platforms operating across countries: Paying vendors and reimbursing guests across currencies and rails is slow and error‑prone; delayed or failed payments disrupt operations and guest experience.
• Marketplaces, B2B platforms, and fintech teams embedding invoicing/credit: Building underwriting, invoicing, collections, and cross‑border payment rails is engineering‑heavy and slow; they want an integrated A/R backend and APIs instead of building an order‑to‑cash stack.
• SMB and mid‑market exporters or sellers entering unfamiliar markets: International growth lengthens payment cycles and adds FX/remittance friction and nonpayment risk, limiting expansion unless payment and credit risk can be transferred off their books.

How would they acquire their first 10, 50, and 100 customers

• First 10: Run high‑touch pilots with anchor suppliers via founder networks and targeted outbound; offer a time‑boxed trial that underwrites a small invoice portfolio, handles collections, and integrates via Metal API or CSV to minimize engineering lift homepage docs YC profile.
• First 50: Package pilot wins into a repeatable one‑page commercial offer and onboarding playbook; scale through channel partners (ERP/accounting vendors, logistics/3PLs, factoring brokers) who already sell into target verticals and can attach New Money as the risk/A‑R solution docs pricing.
• First 100: Shift toward self‑serve and embedded growth: publish developer docs, sample integrations, and connectors so platforms can embed underwriting/invoicing; back with a small regional sales/CS team to convert inbound, run vertical campaigns, and build partner referral programs docs homepage.

What is the rough total addressable market

Top-down context:

A practical proxy for invoices that can be protected or financed is global factoring/receivables‑finance volume, about €3.78 trillion in 2023 FCI GTR/FCI.

Bottom-up calculation:

Applying typical provider fees of roughly 1–5% of invoice value implies an annual provider‑revenue pool of about €38–€190 billion on that volume industry ranges TreviPay eCapital.

Assumptions:

• Factoring/receivables‑finance volume is a reasonable proxy for invoices that could be protected or financed by New Money.
• Provider fee range averages 1–5% of invoice value across segments and geographies.
• TAM is measured as provider revenue (fees) rather than total invoice value.

Who are some of their notable competitors

• Taulia: Enterprise supply‑chain finance and A/R platform offering dynamic discounting and payables programs integrated with ERPs; relevant for large manufacturers, distributors, airlines, and hotels seeking guaranteed or accelerated payment.
• C2FO: Early‑payment marketplace where suppliers receive accelerated payment from buyers or third parties; overlaps when suppliers want faster cash without standing up their own credit infrastructure.
• TreviPay (incl. Apruve): Trade‑credit and invoice automation that underwrites buyers, guarantees payment/next‑day funding, and supports global invoicing; a direct alternative for turnkey net‑terms and collections off the seller’s balance sheet.
• Resolve: “Net terms as a service” for B2B sellers with instant buyer underwriting, invoice advances, and collections automation; common choice for SMB sellers, marketplaces, or ecommerce channels.
• BlueVine: SMB‑focused invoice financing and credit lines providing fast advances on receivables; less focused on buyer‑level underwriting and cross‑border A/R operations.