throxy

What do they actually do

throxy runs a fully managed outbound sales service for B2B companies selling into traditional industries. They combine industry‑tuned AI agents with a human strategy team to build custom prospect lists (beyond standard databases), write personalized outreach, set up and maintain email deliverability, manage replies, qualify interest, and book meetings directly on the client’s calendar throxy site YC profile.

It is delivered as a done‑for‑you service rather than a self‑serve tool. Clients share their ICP and goals; throxy’s team and agents run the campaigns and deliver booked meetings and reports, with humans handling strategy and edge cases while AI handles scale throxy site Walturn analysis. The company emphasizes outcome‑based commercial terms like pay‑per‑meeting in some deals VentureBeat.

Who are their target customer(s)

• Sales leader at a manufacturing or industrial supplier: Decision‑makers on the plant/operations side are often missing from standard databases, cold outreach gets low response, and hiring/managing an SDR team is costly for slow, high‑effort deals.
• Head of growth at a logistics or transportation company: Procurement is fragmented across regions and generic outreach is ignored; they struggle to build predictable pipeline while keeping sending domains healthy (deliverability).
• Vendor selling software or services to hospitals/clinics: Buyers are busy and risk‑averse, reachable through specific roles/committees; generic templates fail and careful, domain‑aware follow‑up is needed to secure discovery calls.
• Sales leader at a B2B finance or insurance vendor targeting legacy firms: Decision‑makers expect industry‑specific language and proof; off‑the‑shelf lists and generic AI copy produce low trust and few meetings.
• Business development at an ed‑tech or education services company: Purchasing cycles are slow and contacts are dispersed; success depends on tight personalization and persistent follow‑up to convert to scheduled demos.

How would they acquire their first 10, 50, and 100 customers

• First 10: Founder‑led pilots with warm intros and YC network, offering short, pay‑per‑meeting trials to prove pipeline outcomes; use throxy’s own outbound to land 1–2 case studies in manufacturing/logistics and convert nearby lookalikes VentureBeat.
• First 50: Package a 4–6 week vertical pilot, add basic deliverability/data audits as a lead‑in, and scale proof via targeted webinars, testimonials, and referrals; hire one vertical seller to replicate wins across manufacturing/logistics.
• First 100: Standardize a 60‑day pilot SKU, spin up vertical teams and templates, layer ABM for named accounts, and add channel partners/integrations so meetings and data flow into customer CRMs with less friction.

What is the rough total addressable market

Top-down context:

Market research puts “B2B lead generation” in the low‑ to mid‑$B range globally and broader “sales outsourcing” materially higher, from tens to potentially >$100B depending on scope MRFR/OpenPR MRFR Business Research Insights.

Bottom-up calculation:

Using throxy’s implied ARPC of ~$37.5k (≈$1.5M ARR / ~40 customers) YC profile LinkedIn: mid+ U.S. manufacturers (~62,140; 26% of 239,265) NAM, mid+ motor carriers (~49,300; 8.5% of 580k) ATA, hospitals (6,093) AHA, and public school districts (~13,318) NCES yield a conservative U.S. SAM ≈ $4.9B at current pricing.

Assumptions:

• Filter to mid‑market buyers only (e.g., manufacturers with >20 employees; carriers in the top ~8.5% by fleet size) are the realistic purchasers.
• ARPC holds at ~$37.5k under a managed, outcome‑oriented model; upsell/enterprise and lower‑tier self‑serve are excluded.
• Scope limited to U.S. manufacturing, logistics, hospitals, and school districts; excludes finance/insurance and international expansion.

Who are some of their notable competitors

• Apollo.io: Large B2B data + sales engagement platform for teams that run outbound themselves; includes sequencing, AI writing, and deliverability tooling—common DIY alternative to a managed service Apollo.
• ZoomInfo: B2B data and sales/marketing tools (e.g., WebSights and Sales) used to identify, segment, and contact prospects; a standard data backbone many buyers already license ZoomInfo.
• Cognism: International B2B data provider focused on compliance and phone‑verified mobiles; often paired with outreach tools for EU/UK targeting Cognism.
• CIENCE: Outsourced SDR and appointment‑setting provider offering multi‑channel prospecting and data services—direct competitor to managed outbound models CIENCE.
• SellScale: AI‑driven outbound/“agentic prospecting” platform that automates list building, messaging, and sending infrastructure; more tool‑centric alternative to a fully managed service SellScale.