Tiny

What do they actually do

Tiny builds a web-based system that helps supplier factories produce faster, more consistent price quotes. Instead of emailing spreadsheets between engineering and sales, teams use a shared quote builder with an item library, live cost calculations, and a workflow engine that assigns steps and keeps an audit trail. The company says this cuts quote turnaround from days to hours for automotive and electronics suppliers [https://www.ycombinator.com/companies/tiny].

The product is live with at least one factory in Indonesia and others onboarding in Vietnam and India; there’s a working login page for customers [https://www.ycombinator.com/companies/tiny] [https://andtiny.com/log-in].

Under the hood, Tiny emphasizes a real-time collaborative data model, a workflow engine, and instant computations. They are also prototyping basic AI agents to ingest enquiries (e.g., from email) and automate repetitive steps on top of that foundation [https://www.ycombinator.com/companies/tiny].

Who are their target customer(s)

• Quoting/estimating engineers at supplier factories (automotive/electronics): They spend hours or days pulling numbers from drawings and spreadsheets to estimate materials, processes, and machine time, which slows responses and creates errors. Tiny replaces emailed spreadsheets with a shared quote builder and live cost calculations [https://www.ycombinator.com/companies/tiny].
• Sales or account managers at factories: Pricing gets out of sync with engineering and across currencies, and approvals are slow, causing delays or lost deals. Tiny’s collaborative quotes and margin/currency controls aim to keep everyone on one version so quotes move faster [https://www.ycombinator.com/companies/tiny].
• Production or shop-floor planners: It’s hard to turn approved quotes into accurate work orders and schedules because data is fragmented across emails and spreadsheets. Tiny plans to link quotes to procurement and production so changes propagate automatically [https://www.ycombinator.com/companies/tiny].
• Procurement/purchasing staff at smaller factories: They manually create POs, hunt for suppliers, and overbuy or stock out due to missing shared item data. Tiny’s roadmap includes procurement modules that reuse the same items and workflows to speed buying and reduce mistakes [https://www.ycombinator.com/companies/tiny].
• Factory owners / operations leaders: They struggle with excess inventory, missed delivery dates, and fragmented back‑office tools. Tiny’s longer‑term goal is a single platform across teams (“Rippling for factories”) and eventually better coordination across suppliers [https://www.linkedin.com/company/and-tiny] [https://www.ycombinator.com/companies/tiny].

How would they acquire their first 10, 50, and 100 customers

• First 10: Founder‑led, hands‑on pilots with supplier factories in automotive/electronics clusters; map each factory’s item library and metrics, prove faster quote turnaround and fewer errors, charge a small pilot fee plus a success milestone, and capture case studies [https://www.ycombinator.com/companies/tiny] [https://andtiny.com/log-in].
• First 50: Add local country reps/consultants to run on‑site demos and workshops at industrial parks, and launch a referral incentive for early pilot customers to introduce nearby factories.
• First 100: Formalize channel partnerships with local ERP/reseller partners and OEM procurement teams, and reduce onboarding friction with vertical templates, CAD/PDF import flows, and accounting integrations so most accounts can self‑serve.

What is the rough total addressable market

Top-down context:

Factory back‑office software spans ERP, MES, and SCM and totals in the tens of billions globally (e.g., ERP ~ $81B in 2024; MES ~ $14–16B; SCM ~ $30–33B), placing Tiny’s long‑run category firmly in that range [https://www.fortunebusinessinsights.com/enterprise-resource-planning-erp-software-market-102498] [https://www.marketsandmarkets.com/Market-Reports/manufacturing-execution-systems-mes-market-536.html] [https://www.gartner.com/en/documents/6666034] [https://www.appsruntheworld.com/top-10-manufacturing-software-vendors-and-market-forecast/].

Bottom-up calculation:

Near‑term, Tiny’s live module targets quoting/CPQ, a global market of roughly low single‑digit billions (around ~$3B), with manufacturing as a top buyer; a bottom‑up view using per‑factory ACVs ($5k–$15k) across 100k–200k likely adopters yields ~$0.5–$3B and aligns with CPQ totals. India+Southeast Asia form a meaningful subset, with regional manufacturing software and services spend projected to reach $29.5B by 2031 [https://www.persistencemarketresearch.com/market-research/configure-price-quote-software-market.asp] [https://mgiresearch.com/research/cpq-market-summary/] [https://www.mordorintelligence.com/industry-reports/configure-price-and-quote-cpq-market] [https://www.abiresearch.com/press/southeast-asia-manufacturing-industry-growth-to-drive-regional-software-solutions-and-professional-services-spend-to-us29.5-billion-by-2031].

Assumptions:

• Annual contract value for quoting/CPQ in SMB/mid‑market factories is ~$5k–$15k per site.
• 100k–200k factories globally fall into Tiny’s target segments and software‑readiness over the next few years.
• India+Southeast Asia represent ~10–20% of global near‑term demand for this category.

Who are some of their notable competitors

• Odoo: Broad, modular ERP with Sales/quotations and Manufacturing (BOMs, work orders, costing). Competes on quote→order→production flows but often needs configuration for job‑shop quoting rules Tiny targets [https://www.odoo.com/documentation/19.0/applications/sales/sales/sales_quotations/create_quotations.html].
• ERPNext (Frappe): Open‑source ERP with quotations, procurement, multi‑level BOMs and shop‑floor work orders; flexible and low cost for small factories but typically requires partner setup to handle bespoke quoting workflows [https://docs.frappe.io/erpnext/user/manual/en/onboarding].
• MRPeasy: Cloud MRP for SMBs offering quick production costing, quoting, procurement and shop‑floor reporting. Competes directly on fast quoting and production planning [https://www.mrpeasy.com/manufacturing-cost-analysis-software/].
• Katana: Cloud manufacturing/MRP focused on real‑time inventory, production orders and quoting for make‑to‑order shops; overlaps with Tiny’s quoting and cost calculation use cases [https://katanamrp.com/manufacturing-quoting-software/].
• Autodesk Fusion Operations (Prodsmart): Shop‑floor‑first MES emphasizing real‑time production tracking and execution rather than front‑end quotation building; more complementary unless Tiny extends deeply into MES [https://www.engineering.com/autodesk-acquires-prodsmart-and-cimco-ip-assets-to-advance-digital-manufacturing/].