Tire Swing

What do they actually do

Tire Swing is a SaaS tool that automates the tedious parts of affordable housing eligibility and income certification. Property staff upload resident documents (like pay stubs, bank statements, tax forms, benefit letters, and IDs), the system extracts key data, checks it against program rules (HUD, LIHTC, HOME, vouchers), and produces audit‑ready files and regulatory forms. A human reviewer at the customer approves the draft before submission, and portfolio dashboards track deadlines and completion rates across properties (company site, YC profile).

It’s used by compliance teams at owner/operators, property managers, and public agencies to reduce manual review and catch errors. The company offers demos and login access on its site, claims most properties are processing documents within two weeks of signup, and lists a security posture that includes SOC 2 Type II in progress, encryption, role‑based access, and no client‑data training (company site, security details).

Who are their target customer(s)

• Compliance officer at an affordable‑housing owner/operator: Spends hours collecting and reading paystubs, benefit letters, and bank statements and worries about miscalculations or missing paperwork that can cause audit findings or lost subsidy (company site).
• On‑site property manager running recertifications: Juggles paper/email intake across buildings, misses deadlines, and scrambles to assemble audit‑ready files due to manual, inconsistent processes (company site).
• Portfolio compliance director at a larger owner or institutional manager: Needs consistent, audit‑ready processes and centralized visibility so units don’t fall out of compliance and so audits and investor/regulator requests can be answered quickly (YC profile, company site).
• Public housing authority or voucher program staff (Section 8 / PBRA): Applies complex HUD rules and income calculations per household and spends significant time on manual eligibility checks and document verification (YC profile, company site).
• Third‑party compliance consultants and auditors: Manual, time‑consuming reviews make engagements costly and slow; clients push for faster turnarounds and automated checks, putting fee‑for‑service work at risk (YC profile, company site).

How would they acquire their first 10, 50, and 100 customers

• First 10: Founder‑led outreach to nearby owner/operators and 1–2 PHAs via YC and personal networks, offering short, hands‑on pilots with waived fees and configuration that prove “documents processing within 2 weeks” (company site, YC profile).
• First 50: Convert pilots to paid using 2 brief case studies and a repeatable onboarding playbook; drive referrals from early customers and partner with third‑party consultants via a reseller/referral split. Highlight audit readiness and SOC 2 progress to sell into regional owners (company site, security).
• First 100: Standardize sales collateral (ROI, contracts, implementation checklist), run targeted webinars for portfolio compliance leaders, build integrations/partnerships with PMS and verification providers, and bid on RFPs to win multi‑site deals. Use account management focused on onboarding speed and audit outcomes to expand across portfolios (company site).

What is the rough total addressable market

Top-down context:

The core programs that require eligibility and income certifications include LIHTC (~3.7 million units placed in service through 2023) (HUD LIHTC database), Housing Choice Vouchers (~2.3 million households as of Sept 2024) (NLIHC HCV guide), public housing (~884,000 units as of Dec 2024) (NLIHC Public Housing guide), and Section 8 PBRA (~1.2–1.3 million households) (CBPP; NLIHC PBRA).

Bottom-up calculation:

Conservatively sizing the initial software TAM on LIHTC and PBRA owner/operator use cases: assume 90% of the 3.7M LIHTC units require annual recertification and pay $2/unit/month (~$24/year) → ~3.3M × $24 ≈ $79M. Add ~1.2M PBRA households at the same pricing → ~1.2M × $24 ≈ $29M. Core TAM ≈ $108M annually, excluding PHAs administering HCV/public housing to avoid double counting (HUD LIHTC; CBPP PBRA).

Assumptions:

• Pricing assumed at ~$2 per unit per month ($24/year) for compliance automation; actual pricing not disclosed.
• 90% of LIHTC units are active and require annual income certification; LIHTC-PBRA overlap is excluded by counting LIHTC broadly and adding PBRA separately at a conservative 1.2M households.
• One recertification per household per year on average; interim recerts and other programs (HCV/public housing) not included in the core TAM to avoid overlap with PHA workflows.

Who are some of their notable competitors

• Yardi: Incumbent PMS with Affordable Housing modules (Voyager, Compliance Manager) that handle LIHTC/HUD workflows, TRACS, and verification services—often keeping eligibility inside the PMS rather than a separate engine (Yardi Affordable, Verification Services).
• RealPage: Large PMS provider; OneSite Affordable supports certifications, LIHTC/HUD reporting, and portfolio compliance tracking within the property system of record (RealPage Affordable).
• AppFolio: Property‑management software with affordable‑housing features for certification workflows, TIC form population, and HUD/TRACS reporting for teams that prefer PMS‑native compliance (AppFolio Affordable Housing).
• Argyle: Payroll/connect data platform enabling real‑time income and employment verification—competes for the “verify income” step even if it’s not a full compliance rules engine (Argyle).
• Snappt: Document fraud and income‑verification tool that analyzes paystubs, bank statements, and IDs; overlaps with extraction/fraud detection, though not a full HUD/LIHTC rules engine (Snappt, income verification announcement).