Typa

What do they actually do

Typa is a live AI content platform that builds a digital persona of your voice, maintains a continuously updating knowledge base of your ideas and facts, and uses an AI agent (called Puff) to research and draft content. It’s designed so founders, creators, agencies, and small teams can keep a consistent voice and turn scattered inputs into publishable drafts without starting from scratch each time (site, YC profile).

A typical workflow is: capture your posts/notes/documents so Typa can learn your voice and facts; have Puff draft and research using that persona and knowledge; run reviews and approvals with shared calendars and workflows; then publish to supported channels like X, LinkedIn, Bluesky and blogs/newsletters, with performance feeding back into the knowledge base over time (site, for companies, YC profile). Puff is positioned to be reachable in everyday workflows, including phone/WhatsApp for brainstorming and execution, not just a web editor (YC profile).

Access is via a live app with demos/bookings instead of public self-serve pricing. Some analytics/platform data not available via official APIs are handled today with limited browser automations (currently LinkedIn comment imports from the user’s own posts), with plans to extend this approach (site, help doc).

Who are their target customer(s)

• Solo founders / founder-operators who are the de facto marketer: They lack time to write or plan and need drafts that sound like them plus a simple workflow to keep a consistent posting cadence without context-switching (for companies, site).
• Individual creators building a personal brand across channels: They must post regularly on multiple platforms but struggle to keep a coherent voice and retain long‑running context across threads and series (for creators, site).
• Small in‑house marketing teams: They’re under-resourced for research, drafting, approvals, and scheduling at scale and need shared calendars, approvals, and a central knowledge base to reduce manual effort (for companies, site).
• Agencies managing multiple client accounts: They need repeatable, multi-brand workflows, cross-account publishing, and client-friendly approvals to ship reliably without bespoke processes for each deliverable (for agencies, site).
• Growth-focused marketers measured on inbound performance: They need integrated analytics and platform signals to see what content wins and to automate replicating winners across channels; current tools are fragmented or limited by data access (site, help doc).

How would they acquire their first 10, 50, and 100 customers

• First 10: Run hyper‑personalized pilots with founders, creators, and agency contacts via 1:1 outreach and demos; deliver white‑glove onboarding (persona + knowledge base + 30‑day plan executed by Puff, including phone/WhatsApp access) to convert early users into case studies (site, YC profile).
• First 50: Leverage early case studies to invite peers into short paid pilots showing reliable posting via shared calendars, approvals, and cross‑channel publishing; target creator communities and small agencies with tailored outreach and retainers to land multi‑account deals (for creators, for agencies, for companies).
• First 100: Open a self‑serve funnel with onboarding templates and one‑click connectors to supported channels, add referral credits, and pair with targeted paid acquisition; sign agency partners that onboard multiple clients while expanding integrations/analytics beyond current browser automations to sell ROI and drive retention/upsell (YC profile, help doc).

What is the rough total addressable market

Top-down context:

Typa’s near‑term TAM maps to global software spend on content creation tools (~$32.3B in 2024) plus social media management platforms (~$24.8B in 2024) and adjacent marketing automation (~$5.8B in 2023), totaling roughly $60–65B today (GVR content creation, GVR social, Mordor automation).

Bottom-up calculation:

As a practical bottom‑up view, summing the current revenues of the two core software categories Typa can replace or augment (digital content creation and social media management) and relevant automation yields ~$60–65B in annual vendor spend that Typa can compete for today, without counting broader marketing/agency services (GVR content creation, GVR social, Mordor automation).

Assumptions:

• Treat the three software categories as largely non‑overlapping for a high‑level TAM sum, acknowledging some double counting at the margins.
• Use latest available global revenue estimates (2023/2024) as a proxy for current spend addressable by Typa.
• Exclude broader creator earnings and agency/marketing services spend from the core TAM to avoid mixing software and services.

Who are some of their notable competitors

• Jasper: AI-first content platform with brand voice modeling, a central brand/knowledge hub, and deep integrations aimed at scalable marketing teams; overlaps on persona/knowledge and drafting but leans more into enterprise workflows than Typa’s phone/WhatsApp assistant angle (brand voice, integrations).
• Copy.ai: Offers agents, an infobase, and workflow automation to keep outputs on-brand across repeatable content flows; competes on automated drafting and brand voice but positions as a GTM automation layer rather than a personal ghostwriter built from an individual’s history (brand voice, platform).
• Lately: Focuses on turning long‑form content into platform‑specific social posts and learning what language performs; closest on automated multi‑post generation and performance-driven voice models, but narrower than Typa’s broader persona + evolving KB + assistant + publishing stack (how it works, analytics).
• StoryChief: All‑in‑one content ops platform for planning, approvals, multi‑channel publishing, and analytics; overlaps on calendar/approval/publishing, but it’s primarily a content operations suite with AI add‑ons rather than a personalized agent that continually learns your voice and knowledge base (site, content calendar).
• Buffer: Popular scheduler for creators and small teams with publishing, team approvals, and analytics; overlaps on distribution and collaboration but doesn’t center on a persistent, personalized AI persona/KB that drafts and iterates content for you (publish, collaborate).