What do they actually do
Vantel sells a web app that helps commercial insurance brokers handle policy and quote documents. It ingests PDFs (including scans), extracts key fields and clauses, compares policies side‑by‑side, flags coverage gaps, and produces simple exports and ranked recommendations brokers can use in proposals or client meetings (homepage, app sign‑in, demo). They publicly claim large time savings from automating manual review (e.g., comparing multiple 100‑page policies across dozens of factors in minutes) and “10+ hours per week” saved for brokers (YC profile).
Today it’s used by commercial brokerages and insurance professionals; the site shows testimonials and named broker clients/partners such as HUB International alongside examples of broker‑ready outputs with citations back to source pages for verification (homepage, demo). The typical workflow is: upload client documents, run a comparison or contract check, review differences and coverage answers, then export summaries or spreadsheets for client discussions or compliance (demo, YC profile).
Who are their target customer(s)
- Account managers at mid‑market brokerages: They spend hours reading long PDFs to find coverage differences and exclusions, slowing client meetings and risking missed issues (demo, homepage).
- Brokerage operations or portfolio managers: They can’t easily aggregate structured data across many policies; firm‑wide benchmarking and carrier trend analysis require manual, error‑prone work (homepage – Portfolio Intelligence, YC profile).
- Producers and sales teams handling RFPs/renewals: Manual comparisons make side‑by‑side recommendations slow, delaying proposals and causing missed opportunities (homepage – Revenue Growth, demo).
- Compliance, audit, or quality‑control teams: They need reliable, auditable citations and consistent checks but currently rely on inconsistent notes and annotations (demo, YC profile).
- In‑house coverage specialists or risk consultants: Extracting precise clauses and comparing nuanced terms across carriers is tedious and prone to oversight when done by hand (demo, homepage).
How would they acquire their first 10, 50, and 100 customers
- First 10: Run 4–8 week paid pilots with known broker contacts, ingesting real client files (including scans) to deliver side‑by‑side comparisons and exportable summaries that prove time‑savings claims (homepage, app sign‑in, demo, YC profile).
- First 50: Scale targeted outbound to mid‑market brokerages using 1–2 detailed pilot case studies and a live webinar; offer short, fixed‑fee trials that produce audit‑ready exports brokers can bring to clients (homepage, demo).
- First 100: Launch a partner/channel program with broker tech vendors, MGAs/wholesalers, and associations to surface Vantel in RFP/renewal workflows; standardize onboarding and CS to expand accounts from single comparisons to portfolio views (homepage, YC profile).
What is the rough total addressable market
Top-down context:
The US Insurance Agencies & Brokerages industry (NAICS 524210) generates roughly $262B in annual revenue, with large commercial brokers accounting for multi‑billion dollar books of business, underscoring the scale of broker operations and data volume Vantel targets (IBISWorld NAICS 524210, Insurance Information Institute – Top brokers).
Bottom-up calculation:
If Vantel focuses on ~5,000 mid‑market and enterprise brokerages globally, captures an average of 20 paid seats per firm at ~$3,000 ARR per seat, that implies ~$300M in core TAM; adding a portfolio analytics module at ~$50,000 ARR for the top ~2,000 firms adds ~$100M, for an initial software TAM of roughly ~$400M.
Assumptions:
- Targetable mid‑market/enterprise brokerages globally ≈ 5,000; top tier suitable for analytics upsell ≈ 2,000.
- Average deployment depth ≈ 20 paid seats per firm among target accounts.
- Pricing: ~$3,000 ARR per seat for compare/validation; ~$50,000 ARR per firm for portfolio analytics.
Who are some of their notable competitors
- SortSpoke: Insurance‑focused document processing that extracts fields from loss runs, ACORDs, and carrier paperwork with human‑in‑the‑loop workflows; oriented to underwriting intake rather than broker‑facing comparisons.
- Affinda: General IDP/document‑AI platform with insurance parsers for schedules, declarations, and endorsements; strong on extraction and APIs but less focused on broker comparison UIs or portfolio analytics.
- Docugami: Enterprise document engineering with policy comparison, loss‑run analysis, and COI/SOV parsing; closer on policy comparison and portfolio data extraction, aimed at broader enterprise integrations.
- Roots (formerly Roots Automation): Pre‑trained insurance AI agents to automate quoting, claims, and document tasks for carriers; overlaps on document extraction/decisioning but sells broader agentic automation to carriers rather than broker proposal tools.
- Bound AI (OIP Insurtech): Insurance‑native data extraction for submissions, loss runs, and SOVs in specialty/MGA markets; overlaps on structured policy/loss data but focuses on underwriting speed and STP, not broker comparison/ranking UIs.