Woz

What do they actually do

Woz is a web platform (with a companion iOS test app) that helps non‑technical founders and small teams generate production mobile apps. Users sign in to the web builder, describe their product, and Woz’s AI produces human‑readable source code and build artifacts that you can inspect and test immediately, including on the Woz iOS app withwoz.com build.withwoz.com/signin blog.withwoz.com. The service is offered as a paid SaaS with terms that clarify subscription use and customer ownership of content Terms Privacy.

The company emphasizes generating durable, auditable code suitable for real products rather than throwaway prototypes, and is actively adding features like multi‑language support and device testing to move from demos to maintainable apps blog.withwoz.com From Demos to Durability PR. It’s early stage with public beta onboarding and a small founding team building toward an “AI Product Factory” vision focused on enterprise‑grade reliability YC profile PR.

Who are their target customer(s)

• Non‑technical founders with an app idea: They can’t build the product themselves, find hiring a developer or agency expensive and slow, and worry early prototypes won’t be production‑ready or maintainable withwoz.com YC profile.
• Early‑stage startups or solo founders with minimal engineering: They need to launch and iterate quickly to find product/market fit but can’t afford long builds or messy prototype code that’s hard to maintain build.withwoz.com/signin durability.
• Small product teams or PMs validating features: They face slow handoffs and rework when prototypes aren’t production quality; they need fast idea‑to‑testable app cycles without blocking engineering blog.withwoz.com.
• Enterprise product/IT teams exploring AI/low‑code: They require auditability, security review, and compliance‑ready artifacts; they won’t accept throwaway prototypes for long‑lived apps PR.
• Indie developers and small dev shops: They want to speed up builds and reduce boilerplate without losing control; generated code must be readable and easy to extend.

How would they acquire their first 10, 50, and 100 customers

• First 10: Founder‑led pilots: personally recruit ten non‑technical founders from YC, angel, and network circles; deliver a free end‑to‑end build with 1:1 onboarding and code walkthroughs in exchange for feedback and case studies.
• First 50: Run coordinated community launches (Product Hunt, Indie Hackers, founder Slack groups, meetups) with limited free credits and referral rewards; showcase 3–5 template examples and testimonials from the first pilots to demonstrate time‑to‑value.
• First 100: Open a self‑serve tier with vetted templates and guides, add targeted ads/content for founders and PMs, and start lightweight outbound to qualify larger startups and enterprise trials. Partner with accelerators, small dev shops, and no/low‑code platforms for steady channel referrals.

What is the rough total addressable market

Top-down context:

The closest direct market is low‑code/no‑code application platforms, estimated around $30B today Grand View Research. The adjacent, much larger mobile app development market is measured in the hundreds of billions Precedence Research.

Bottom-up calculation:

If 25,000–75,000 target teams (non‑technical founders, small startups, product/IT teams) pay $1,200–$3,600 per year for Woz, that implies a SAM of roughly $30M–$270M in annual platform revenue. Larger enterprise deals would expand this range as compliance features mature.

Assumptions:

• Pricing in the $100–$300/month range for self‑serve; higher for enterprise
• Tens of thousands of global teams actively seeking mobile app builds each year
• Woz competes primarily for mobile use cases within the broader low‑code market

Who are some of their notable competitors

• Draftbit: Visual builder that generates editable React Native code; closer to a designer/engineer IDE than an AI‑first idea‑to‑app generator like Woz.
• FlutterFlow: Drag‑and‑drop environment that exports Flutter code; strong for visual no/low‑code builds rather than natural‑language AI app creation.
• Builder.ai: Combines automation with human delivery teams to build and operate custom apps; more managed/outsourced than self‑serve AI code generation.
• Bubble: Popular no‑code web app platform that runs on Bubble’s stack; not focused on exporting native mobile source code for auditability.
• Glide: Spreadsheet‑driven no‑code tool for simple apps; fast for MVPs but not centered on maintainable native code or enterprise audit needs.