What do they actually do
YouShift makes an AI‑first employee scheduling app for hospitals and clinics. Admins define staffing rules (labor laws, coverage, roles) and collect staff availability/preferences, then the system generates compliant, preference‑aware schedules in seconds via a one‑click flow YouShift site product/pro. They also offer guided onboarding and a managed option where YouShift’s team configures rules and can run scheduling for the customer site.
Day to day, staff can view schedules, swap shifts, get reminders, and request time off; updates are reflected in real time site. The product is live with public product pages, a working calendar UI and sign‑up flow, plus a demo video pro demo.
Who are their target customer(s)
- Hospital nurse manager / staffing coordinator: Spends hours building unit schedules under complex rules, handling last‑minute call‑outs, and avoiding overtime while keeping coverage intact; current tools are manual or brittle site/product; YC profile.
- Small clinic administrator: Often the only person managing schedules in spreadsheets; struggles to align limited staff availability with required shifts and to handle swaps/time‑off without disrupting operations product/pro.
- Labor/union compliance officer or scheduler: Must enforce local laws, union contracts, and specialty rules; manual errors create compliance risk and liability site FAQ.
- HR/workforce operations lead at a health system: Wants to reduce reliance on dedicated schedulers and get accurate payroll/time data and staffing analytics, but faces fragmented tools and manual reconciliations YC/LinkedIn.
- Float‑pool/per‑diem staffing coordinator or agency: Needs to quickly match credentialed, available clinicians to open shifts and track expirations; loses time on verification and last‑minute coverage roadmap/demo.
How would they acquire their first 10, 50, and 100 customers
- First 10: Run founder‑led pilots with nearby hospitals/clinics where YouShift configures rules and operates scheduling as a service to prove time/error reductions; measure before/after and convert pilots to paid with case studies pro.
- First 50: Use pilot references and targeted outreach to nurse managers/clinic admins with short paid trials, plus a lightweight self‑serve path for small clinics; add intros via local staffing agencies and regional groups YC.
- First 100: Stand up a small sales/CS team with standardized onboarding and ROI benchmarks to land mid‑market hospitals; accelerate via payroll/HRIS and credentialing integrations and channel partnerships to ease procurement and position the broader workforce OS LinkedIn.
What is the rough total addressable market
Top-down context:
Global medical scheduling software is roughly USD 318.5M (2023) Grand View Research. In the U.S., the broader healthcare staffing & scheduling software category is about USD 1.8–2.1B today and growing Precedence/Nova One via GlobeNewswire.
Bottom-up calculation:
Scheduling‑only, U.S. bottom‑up: sell to 6,093 hospitals at ~$20–40k ARR per site plus ~10,000 ambulatory clinics at ~$2–5k ARR. That implies a U.S. scheduling TAM of roughly ~$140M–$280M, consistent with a niche within the broader WFM market AHA hospitals ambulatory count.
Assumptions:
- Focus on U.S. providers; near‑term sales center on hospitals plus a subset of ambulatory clinics (~10k early targets).
- Average ARR per hospital for scheduling only: ~$20–40k; clinics: ~$2–5k, reflecting smaller teams and lighter feature needs.
- Does not include expanded WFM spend (payroll/timekeeping/credentialing); those could expand TAM toward multi‑billion WFM figures over time.
Who are some of their notable competitors
- QGenda: Healthcare‑focused scheduling and workforce platform combining provider/nurse scheduling with credentialing, time & attendance, and analytics; a direct competitor on rules‑heavy hospital scheduling and the expansion beyond it.
- UKG (Kronos): Enterprise HCM and workforce management used by health systems; offers scheduling, time & attendance, payroll, and compliance, often selected by large hospitals seeking a single vendor.
- Shiftboard: Shift‑based scheduling for mission‑critical operations (including hospitals/LTC) with day‑of coverage tools, credential checks, and float‑pool management.
- NurseGrid (NurseGrid Manager): Mobile‑first scheduling for nurse teams and small hospitals/clinics; lightweight and fast to deploy compared with enterprise systems.
- ShiftMed: A staffing marketplace expanding into workforce automation (AI matching, internal flex pools, scheduling). Competes where customers want integrated shift filling and credentialing; example: UNC Health partnership on Flex software Becker’s.